AffPapa enters a partnership with Illusion Partners
AffPapa, the ultimate iGaming directory, is happy to announce a new partnership with Illusion Partners, one of the most innovative iGaming affiliate networks.Illusion...
Interview with Michael Freidles – CEO at Illusion Partners
AffPapa, recently interviewed the CEO at Illusion Partners, Michael Freidles, who shared insights on leadership, commitment to affiliates’ success and more.
Yeva: Illusion Partners is a big name in the iGaming affiliate world. What’s it been like for you as CEO leading the team and growing the company?
Being the CEO of Illusion Partners is an incredible journey. It’s about balancing innovation, building strong relationships, and ensuring the team thrives. The highlight for me is definitely the people I work with—our team is made up of some of the most talented and driven individuals out there. Growing the company has been a collective effort, and seeing everyone’s hard work pay off is deeply rewarding. Every day feels like a new adventure, and I’m grateful to be part of it.
Yeva: Your platform uses some pretty advanced tech and data insights. How do you see these innovations changing the way Illusion Partners works in the future?
Our technology is at the core of everything we do. It helps us predict trends, optimize processes, and deliver results efficiently. Moving forward, we’re focused on making life even easier for our affiliates by creating tools that are smarter and more intuitive. The goal is to handle the complicated stuff so our partners can focus on growth. It’s about building a system that works seamlessly and adapts to their needs as the industry evolves.
Yeva: Integrity and transparency are your core values. How do you integrate these principles in your partnerships?
Every choice we make is guided by ethics and openness. We’re upfront with our partners—whether it’s detailed reporting, clear contracts, or fair negotiations, we make sure there’s no guesswork involved. We want our partnerships to feel collaborative, where everyone knows their role and has the tools to succeed. It’s about trust, hence we treat that obligation very seriously.
Yeva: Could you explain in more detail what kind of support system you have in place for affiliates, how it works, and helps their growth?
We’ve built a robust support system designed to empower affiliates. From having dedicated account managers to providing top-notch marketing tools and real-time analytics, everything is geared towards their success. Whether they need strategic advice or technical help, we’re always available. Our focus is on removing obstacles so affiliates can achieve their goals without distractions.
Yeva: What are your goals for Illusion Partners in the next year? Expansions, new innovations, or maybe other major milestones for partners to look forward to?
The year ahead has some fascinating ideas for us. Expanding into new markets is a big priority, along with launching advanced tools to give our partners a competitive edge. We’re also exploring ways to make the affiliate experience more engaging—possibly even adding a gamified aspect to the process. The goal is to stay ahead of industry trends and ensure that our partners have plenty to look forward to.
Yeva: What’s your leadership style like as the CEO, Michael? Have you noticed your personal philosophy/approach shaping the growth of Illusion Partners?
Underlying my leadership approach is empowerment and teamwork. I believe in giving people the freedom to innovate and make decisions, while also being there to support them when needed. The growth of Illusion Partners has been a direct result of fostering a positive environment where ideas can flourish. When the team succeeds, the company succeeds—it’s as simple as that.
Yeva: Lastly, what’s one thing affiliates or partners who are thinking about joining Illusion Partners must know?
Joining Illusion Partners means becoming part of something bigger. We’re not just a service company; we want you to succeed. We offer the tools, insights, and support you need to not just grow, but truly excel in this space. Plus, we believe in enjoying the journey—success is always better when it’s paired with a bit of fun.
Company: Illusion Partners
Interviewee: Michael Freidles
Date: 06.01.2025
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