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Kalshi and Madison Square Garden launch multi-year deal
Prediction market platform Kalshi and Madison Square Garden have announced a multi-year collaboration, according to which the operator will become MSG’s official prediction market partner and will get MSG’s sixth-floor concourse renamed the Kalshi Concourse.
With the Garden hosting multiple events, including concerts, sports tournaments, and shows, Kalshi will get to display its branding on exterior digital boards, inside the Kalshi Concourse, and through LEDs inside the arena bowl. The operator is also set to add interactive digital activations in the concourse area.
Adam Barrick, Head of Sports Partnerships at Kalshi, commented:
“Madison Square Garden is an iconic staple in the lineage of New York cultural history, and we couldn’t be more thrilled to officially become a part of the MSG family. Both MSG and Kalshi share a common vision of engaging consumers in the interests they are most passionate about – whether that be pop culture, sports, music, or entertainment. As ‘The World’s Largest Prediction Market,’ partnering with ‘The World’s Most Famous Arena’ is a major milestone in Kalshi’s history. We’re extraordinarily proud to partner with the best.”
Through the deal, Kalshi will introduce advertising integrations and branded content on MSG Networks, reaching millions of viewers and attendees.
Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships at MSG Entertainment, added:
“As leaders in live entertainment, we are always searching for opportunities to partner with forward-thinking brands on innovative partnerships, and, as such, are proud to welcome Kalshi as the first prediction market partner of Madison Square Garden. By bringing The World’s Most Famous Arena together with Kalshi, we are providing fans with a unique way to experience both brands, and we look forward to exploring how our companies can collaborate through this exciting new partnership.”
In March 2026, Kalshi doubled its valuation to $22 billion in the latest funding round, with the addition of new partnerships further strengthening the operator’s positioning as a leading prediction market.
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