Kindred Group confirms promotion of Andreas Reimblad

Added: February 5, 2021

Kindred Group Plc has announced the internal promotion of Andreas Reimblad as the new senior manager of Group Head of Sportsbook.

Reimblad will be replacing the former incumbent Erik Backlund, who was also promoted last year to the position of Chief Product Officer (CPO) of the Stockholm-listed online gambling group.

Kindred said that Reimblad has proven himself and his capacity and skills, just as his predecessor, after working in many core business segments of Kindred’s multi-brand sportsbook portfolio. Reimblad kicked off his career with Kindred back in 2008 where he acted as a Malta customer service agent. He later got rapidly transferred to the firm’s Unibet product management team.

Reimblad is well-known as being a rising talent and has worked on various important sportsbook projects and group-wide upgrades. He previously served as Kindred sportsbook development manager and Head of Sportsbook Product Development.

He assumed the position of Head of Sportsbook Operations and Product Management in 2019, and has been leading the flagship division since then, guiding the division through multiple system cycles for Kindred new market launches. Kindred noted that Reimblad’s career span underlined the firm’s capability in the development of talent and promote leadership from within its ranks.

Reimblad stated:

I am extremely excited to get the opportunity to lead this talented team spread across the globe and with local footprints in so many different markets. We are leaving a year with a lot of ups and downs, but both I and the team are thrilled to enter what looks to be an amazing sports year on paper. It is an exciting time for the group and for Sportsbook, with opportunities in U.S, focus on product excellence and development, continuous changes in the business landscape and a never-ending evolution around data.

iGaming, Kindred, Reimblad, Unibet