According to the operator group, Kindred‘s revenue share from high-risk players fell to its lowest level in five quarters in Q2.
Three percent of revenue came from high-risk players, a drop from the earlier 3.1 percent of Q2 2023. This figure further decreased in the quarters that followed: 3.3%, 3.1%, and 3.2%, respectively.
In this year’s Q1, the number had gone down to 87.1%, while it picked up slightly higher at Q2 2023.
Alexander Westrell, director of communications at Kindred Group, stated:
“We are working hard across the group to ensure our customers enjoy our products in a safe and sustainable way, which includes educating customers, stakeholders, and partners about safer gambling initiatives.
We classify all customers who self-exclude for more than six months as high-risk to ensure we prioritise responsible gambling. However, we see that some customers self-exclude for reasons other than gambling concerns.”
Westrell went on to say that Kindred is working on improving their user experience to better distinguish self-exclusions related to actual behavioral risks.
