Ksa Chairman Rene Jansen talks about upcoming ad ban
Recently, the Chairman of the Kansspelautoriteit, Rene Jansen, talked about the Netherlands’ forthcoming untargeted marketing ban at a conference.
The Chairman started his speech with the headline topic, talking about how gambling advertisements are rapidly gaining prevalence in the Netherlands as the sector expands. He spoke about the country’s gambling promotion restrictions, which started off with a ban on featuring popular figures in industry advertisements, with the latest phase being the forthcoming untargeted marketing ban.
Starting on the 1st of July, locally licensed operators may only advertise their retail offerings to the general public, while online gambling promotions will be restricted to people who have partaken in the pastime before. For a little while after the prohibition goes into effect, the Ksa will focus on working with affiliates and operators to gauge the real-world effects of the ban before strictly enforcing it across the country.
Jansen also talked about the data vaults of operators, which are databases that licensed companies have to maintain in order to comply with the country’s AML and CTF laws. The Chairman stated that providing the required data may be technically challenging, however, it plays a vital role in ensuring the safety of the Dutch gambling market.
Lastly, the Chairman talked about the operators’ obligation to deliver a safe gambling experience to their players. The Kansspelautoriteit has launched investigations into several licensed operators and their responsible gambling efforts to gauge their compliance levels, the findings of which will be published later this summer. Jansen concluded his speech by urging industry firms to restore confidence in the Dutch gambling sector.