Mexico is one of the most interesting yet challenging markets in LATAM. Traffic is affordable and players are motivated, but high competition and unique local behavior can...
LATAM for 2025 affiliate marketing: GEOs, sources, approaches from PIN-UP Partners
When affiliates talk about fast-growing markets, LATAM is always part of the conversation. With over 669 million people and around 80% internet penetration, the region offers both scale and a passionate audience that loves to play. On top of that, traffic costs are still lower than in Tier-1 markets, and iGaming keeps steadily gaining traction.
Winning in this market takes more than traffic. Start by teaming up with a trusted partner and a brand players actually know. Then, use strategies and funnels that have already been tested and proven to work. And always look at things from two angles: what works across LATAM as a whole, and what’s effective in each individual country.
In this guide, PIN-UP Partners lays it all out: the top GEOs to target, the best traffic sources, and strategies that deliver real results. By the end, you’ll know exactly where to start, how to fine-tune your approach, and how to scale profitably.
Why Mexico, Chile, and Ecuador are the top GEOs in LATAM
Mexico, Chile, and Ecuador didn’t end up on LATAM’s top GEO list by luck. The region itself is primed for iGaming growth: young, active audience, strong internet penetration, and an increasing appetite for gambling and sports betting set the stage for these three markets stand out for their reliable conversion rates and steady momentum.
Mexico’s strength is its scale. A massive player base and strong betting culture make it easy to work with large traffic volumes. Chile brings a more affluent audience to the table that values trusted brands, giving in higher-quality traffic and stronger player loyalty. Ecuador may be smaller, but it makes up for it with lower competition and a growing interest in iGaming.
Put together, these factors make Mexico, Chile, and Ecuador the most attractive entry points for affiliates in 2025. They offer cost-effective traffic, dependable results, and plenty of room to scale.
Mexico
With Mexico’s population of over 131 million mostly living in large cities, the country is highly digitalized, and attitudes toward gambling and betting are generally positive.
Economy: The average monthly income is approximately $630, so offers with a low entry threshold and smaller deposits (100–300 pesos or about $5.5–16) perform best. Note that transparent bonus terms and a straightforward payout system significantly increase the chances of repeat deposits.
Traffic: Mexico is a mobile-first market, with more than 86.51% of users accessing via Android devices. The most popular social platforms are Facebook (93M users), TikTok (85.4M), and YouTube (83.6M), all offering broad reach and strong engagement.
Attitude toward iGaming: Gambling is legal and perceived as a form of entertainment. The undisputed leader is betting, especially on football, with the national Liga MX, big clubs like Club América and Chivas, and international tournaments pulling in dedicated audiences. As for casino games, slots and crash titles dominate the market. One of the biggest local hits is Balloon, which has become a LATAM favorite in general, making it an ideal starting point for affiliates planning to test crash approaches.
Chile
Chile is another strong GEO with a financially stable audience and almost full digital coverage. The country is close to fully regulating online gambling, so this is the perfect time to start building “white-hat” strategies and setting a solid foundation for growth.
Economy: Income levels are higher than the LATAM averages, somewhere around $700–1000 for 2025. This gives room to test slightly higher FDs, but the offer needs to be backed with strong bonuses and/or cashback to resonate with players. Much like in other GEOs, users are sensitive to clear, transparent payout processes and terms.
Traffic: Internet penetration in Chile is quite high (≈94%), and the audience is primarily mobile-first, so landing pages should be lightweight and load quickly on smartphones. The most popular social media are Instagram, Facebook and YouTube. Keep in mind that video formats and UGC in social media work best here.
Attitude toward iGaming: Though online casinos are still officially banned, in 2025, the Chilean Senate approved a bill on gambling and betting regulation in its first reading, and adjustments to the framework are now underway. Advertising rules are still strict, with restrictions on sponsorships and promos, so the safe option is white-hat creatives, local-language messaging, and a bigger focus on trust with reliable providers and transparent bonuses.
Ecuador
Ecuador a newer and (so far) one of the most promising Tier-3 GEOs in Latin America. Competition here is still low, so traffic costs remain cheap, making the market especially attractive to affiliates.
Economy. Ecuador’s powerful advantage that Mexico and Chile lack is stability. Thanks to the country’s dollarized economy, there’s no risk of sudden currency swings, making payment systems predictable s0 that both players and affiliates can easily deposit and withdraw in USD.
Traffic. Virtually all internet traffic comes from mobile. The top platforms are TikTok (12.66M users), Facebook (12.5M users), and YouTube (11.7M users), boasting exceptionally high engagement rates, so PIN-UP Partners recommend starting with these sources right away.
Attitude toward iGaming. In Ecuador, land-based casinos were shut down back in 2011, so players have fully embraced online gambling ever since. Locals love high-volatility mechanics and quick rewards, meaning that casino traffic converts especially well on slots and crash games like Aviator, Balloon, and Sweet Bonanza. The betting side in Ecuador is all about football: the national team, Copa América, and top clubs like Barcelona SC, Emelec, and LDU Quito drive the big part of sportsbook activity.
Top converting traffic sources and approaches
The key to getting steady results in LATAM, especially in Mexico, Chile, and Ecuador, is picking the right traffic sources and building funnels that fit local realities.
The top-performing channels in these markets are PPC, ASO, SEO, in-app traffic, and influencer marketing. Facebook and Instagram, combined with UAC, give you quick reach and flexible targeting options. ASO helps bring in consistent organic traffic through branded and long-tail searches, with Google Play being the main focus since Android dominates the region.
Local SEO with country-specific domains is still a strong play, especially in markets moving toward regulation. In-app traffic lets you reach users who are already active and engaged, while collaborations with local bloggers and streamers on platforms like YouTube and TikTok build trust and boost conversion rates.
That being said, the FB + WebView/PWA combo is still the top choice for most affiliates in these GEOs; and for good reason. It delivers what matters most: a fast, lightweight funnel. Since many users browse on mid-range Android devices with shaky internet connections, every second counts.
Your pre-lander should stay between 300–400 KB and load within one to two seconds. The WebView or PWA itself should be no more than 1 MB, with an LCP under 2.5 seconds. Registration and the first deposit need to be wrapped up in under a minute, as any extra delay can cost up to 20% of users at each step.
The golden rule in LATAM is simple: fewer steps and clear local cues equal higher conversion rates. In practice, around 20–30% of users go from registration to their first $10–20 deposit. After that, it’s all about LTV, but the initial funnel determines whether your campaign is profitable right away.
Creatives rely mostly on emotion and local preferences. Football, national pride, and holidays are tried-and-true themes. Bold visuals, eye-catching bonus numbers, and UGC-style formats on TikTok and Facebook will consistently drive strong engagement.
Slots, crash games, and live titles are the most in-demand across the region. Among the top performers are Fortune Gems 2 and Coin Volcano from JILI Games, Balloon from SmartSoft Gaming, and Aviator from Spribe.
In betting, football remains the key driver, but basketball and tennis are also popular. Baseball deserves special attention in Mexico.
There are also cultural nuances to consider. In Mexico, football clubs and Día de los Muertos resonate well, but the yellow color and even cat imagery are best avoided. In Ecuador, bonus mechanics and adapting to the local dialect, including slang, work especially well. Players in Chile tend to be more conservative, so the focus should be on trust and slots that are already popular with the audience.
Communication needs to feel native. The local dialect makes a difference: in Mexico, use “tragamonedas” for slots instead of “máquinas de azar” (using it makes you stick out as a non-local). In Ecuador, casual phrases like “gana billete” work better than the stiff “gana dinero.” In Chile, the audience is more serious, so the copy should be cleaner and avoid excessive clickbait.
The region also has its taboos. Across these GEOs, formal Spanish or worse, poor translation should never be used. Overpromising is equally dangerous: mislead players once, and they won’t come back. Mexico adds its own cultural restrictions (yellow color, cats), while Chile enforces strict advertising rules, where a white-hat approach is the only way for affiliates to survive and thrive.
Why drive traffic to LATAM with PIN-UP Partners?
As mentioned at the very beginning, it’s crucial to work only with a trusted partner and a product the audience already recognizes. That’s exactly why PIN-UP Partners outlined a few reasons to start your partnership with the program:
- Ready-made infrastructure for Mexico, Chile and Ecuador. Local payment systems and support is already tested, analyzed, and set up. For example, if a player from Mexico makes a deposit through SPEI, the payment will go through smoothly.
- Up-to-date campaign data. Affiliates get access to a convenient dashboard (in the personal account at the PIN-UP Partners platform) with everything in one place: campaign stats, player metrics, financial reporting.
- Exclusive retention funnels. PIN-UP Partners uses proven mechanics in its iGaming product to keep players coming back, making the brand their first choice among online entertainment providers. Once a user deposits, they receive personalized offers and promotions that drive return visits. The program carefully segments audiences and customizes approaches to each group.
- Personal manager and support. Affiliates get a dedicated manager who understands the nuances of working with the traffic in these GEOs. Need to test a new Facebook creative fast? The manager will suggest a ready-made option or advise against it and point to a strategy that saves both time and money.
- Fast cap approvals. When a campaign is converting and the affiliate hits the daily or monthly cap, they don’t want to sit around waiting. With PIN-UP Partners, limit increases are approved quickly, so affiliates can keep scaling traffic and monetizing momentum without losing budget.
- Exclusive + localized landing pages and creatives. The affiliate program provides ready-to-use materials in Spanish, adapted specifically for Mexico, Chile, or Ecuador. No need to hunt for translators, wrestle with localization, or risk costly mistakes.
- The loyalty program AffShop. It rewards affiliates not only with standard payouts but also with PinCoins, the program’s internal currency, allowing them to earn PinCoins for traffic, quests, and challenges, and then exchange those for valuable rewards like gift certificates, trips, branded clothing and exclusive merch.
Across Latin America, PIN-UP Partners works on CPA, RevShare, and Hybrid models. CPA payouts range from $20–30, depending on traffic source and terms, while crash-game approaches start at $15. For details on other models, just reach out to the PIN-UP Partners team.
How to Start Driving Traffic in LATAM?
LATAM continues to be one of the hottest regions for iGaming affiliates in 2025. Mexico, Chile, and Ecuador stand out in particular, offering affordable traffic and highly engaged audiences that are ready to convert. These GEOs are well worth testing: the CRs speak for themselves.
If you want to launch fast with ready-to-go setups, head over to PIN-UP Partners’ Telegram bot to get instant access to a personalized LATAM strategy from PIN-UP Partners.
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