Lotteritilsynet orders reduction of marketing spend
The two authorized gambling firms in Norway are reducing their advertising spending as ordered by the Lotteritilsynet.
The Lotteritilsynet has recently published an announcement stating that it is pleased that both of the country’s regulated operators, Norsk Rikstoto and Norsk Tipping, are working toward reducing their advertising budgets. The regulator mentioned that the main reason for this latest move is that advertising gambling can potentially be harmful to those experiencing problems relating to the pastime.
The Lotteritilsynet mentioned that Norsk Tipping will be reducing its marketing spending by 45 million kroner or 3.8 million euros, while Norsk Rikstoto will only have to cut back by 3.4 million kroner or 288 thousand euros. The regulator also mentioned that these changes will result in a marketing spend reduction of around 20% for the former and 5.2% for the latter.
Lastly, Lotteritisynet mentioned that the reason for Norsk Rikstoto’s smaller marketing budget reduction is that its gambling offerings are facing more competition from unauthorized operators, which has made informing players about the regulated offerings of the firm a priority for the authority. The two companies will be required to implement these changes before the end of June next year.