N1 Sport Promo wrap-up: Results & insights

Together with the FIFA World Cup, N1 Sport Promo, a six-week campaign for partners working with sports and Prediction Markets traffic, has come to an end. Throughout the promotion, participants received increased payouts based on the volume of acquired FTDs.

After reviewing the campaign results, the N1 Partners team identified what drove the strongest performance. They shared which traffic sources delivered the best results, how player behavior changed throughout the campaign, and the strategies affiliates can use to improve their sports campaign performance.

N1 Sport Promo in numbers

• Duration: June 10 – July 20
• Top 3 GEOs: CA, DE, AU
• Top traffic sources: SEO, ASO, Facebook
• Best-converting brand: N1 Bet
• Brands participating in the promotion: N1 Bet, Lucky Hunter, RollXO

3 main campaign takeaways

1. Which traffic sources and approaches performed best?

Daria Smirnova, Affiliate Team Lead, N1 Partners, said:

“The most effective traffic sources were those that allowed affiliates to quickly adapt to the sports agenda. 

SEO performed well with users already interested in specific matches, Facebook made it possible to rapidly scale campaigns around trending sporting events, while ASO helped attract more users during periods of high demand for apps.

Match- and tournament-specific creatives delivered the strongest results.”

2. What were the most common mistakes affiliates made?

Daria Smirnova, Affiliate Team Lead, N1 Partners, commented: 

“The biggest issues were weak alignment with current sporting events and generic creatives use instead of materials tailored to specific matches. The faster affiliates update their content during major tournaments, the more effectively they can capitalize on peak demand.”

3. What should affiliates keep in mind when preparing for major sporting events?

According to Daria Smirnova, Affiliate Team Lead, N1 Partners:

“It is essential to prepare for major tournaments in advance. Keep track of key matches, plan your creatives ahead of time, and update your content promptly. An event-driven approach helps scale betting traffic more effectively.”

Product analytics

Along with sharing the results of N1 Sport Promo, the N1 Partners product team analyzed player behavior during the FIFA World Cup 2026 to identify the factors influencing player engagement.

As the tournament got closer to the knockout stage, user activity steadily increased. The decisive matches attracted greater attention, drove higher betting volumes, and increased the share of live betting; Players were more likely to follow matches in real time and placed bets more actively as the game progressed.

• Spain vs Argentina final delivered peak player activity. Fans were almost equally divided between the two teams, which helped maintain high engagement throughout the entire match.
• France vs Spain and England vs Argentina semi-finals were among the most discussed matches of the tournament. They ranked among the leaders in terms of audience response and the number of live bets placed.
• The average bet size during the semi-final matches was approximately 30% higher than during the group stage. This demonstrates that the tournament’s key matches encouraged significantly more active player participation.
• Match scheduling also had a noticeable impact on performance. Games held at convenient times for players attracted more users than some of the late-night matches during the group stage.

Monetization and retention after the tournament

To preserve the value of the acquired audience after the tournament has ended, N1 Partners recommends:

• Continue engaging users and keep communication with players who may switch to other sporting events.
• Prepare the next entry points in advance and build acquisition funnels for upcoming tournaments and championships to retain the traffic you have already received.
• Use cross-promotion and refresh your offers by combining sports and Prediction Markets traffic.
• Focus on long-term player value and work with players with a long-term perspective.

The N1 Partners team thanks all affiliates who took part in the N1 Sport Promo. More campaigns, bigger opportunities, and new ways to grow with N1 Partners are on the horizon.