Nordic Group and B90 Holdings ink affiliation
The affiliation between the two will see B90 Holdings promote its online casino and sports betting products in Nordic’s regulated markets, while the latter will engage in promoting B90’s content over its own platform.
B90’s CEO – Paul Duffen, stated about the deal:
“According to this partnership, both marketing and strategic tools will be utilized in promotions.
We value Nordic Group as a strategic partner with ambitious international markets and great reach, and are looking forward to continue our mutually beneficial partnership in the future.”
According to insight about the partnership, B90 Holdings is going to pay Nordic Group a starting affiliation fee worth around 150 thousand euros, while by its type it’s going to be a standard affiliation agreement, based on the amount of traffic gained by it.
Nordic Group’s Chief Marketing Officer – Håvard Lehn, also contributed to the shared sentiments about the affiliation:
“Teaming up with B90 is yet another step in our overall marketing strategy, knowing that Nordic is perfect for the type of content B90 provides, and we’re excited to become shareholders in this company perhaps in the future.”