Playtech enters new deal with Novomatic Americas
Pioneering gambling technology provider Playtech has unveiled a brand new partnership with Novomatic Americas. This new deal will be a non-exclusive sports wagering agreement with the subsidiary of Novomatic AG, which is Europe’s biggest VLT supplier.
Playtech and Novomatic have been working closely for some time now and operate 10,000+ kiosks all over the world together. The provider’s sports betting kiosk systems will be powered via the Novomatic ActionBook, which is currently the most widespread sports betting kiosk in the United States.
Currently, Novomatic ActionBook supplies Penn National and DraftKings, and is working in 11 different states and 49 locations all over the states. This new deal will also see the two of them working together on advertising Playtech’s Mobile Sportsbook and Player Account Management software to possible clients.
This marks Playtech’s most recent deal ever since it debuted in the United States market in 2020. It is currently providing Bet365 and Entain with its services in New Jersey. The company also recently entered a deal with Parx Casino in 4 states including Indiana, Pennsylvania, Michigan and New Jersey.
Playtech US managing director, Jonathan Doubilet, mentioned in a comment:
“We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”
Rick Meitzler, Novomatic Americas CEO and president, also noted:
“We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook. We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.”