Scommettendo boosts offering with ESA Gaming’s EasySwipe
ESA Gaming has cemented its position in the Italian gaming market after signing a new deal that will see the company supplying its EasySwipe portfolio of HTML5 mobile-first titles to local operator Scommettendo.
Through the partnership, Scommettendo will boost lifetime values for its sportsbook players through the smooth integration of games including Goal Mine and Fruit Staxx, as well as ESA’s versions of Roulette and Blackjack.
“It’s great to start off the new year by signing a deal with leading operator Scommettendo to further increase our footprint in the Italian market,” said Zorica Smallwood, Director at ESA Gaming.
“Our EasySwipe™ portfolio has been well-received by operators and players alike and we are excited to launch several new titles this year that we are certain will improve Scommettendo’s cross-selling abilities and offer great entertainment to its customers.”
Furthermore, ESA confirmed that ‘several new titles’ are set to be released later in the year, such as more sports-themed games and an Egyptian adventure game and slot.
By obtaining access to ESA’s EasySwipe portfolio, Scommettendo will profit from a variety of new cross-sell opportunities, hence further strengthening its share of the Italian gaming market.
Donato Nigro, COO at Scommettendo, also commented and said: “We are thrilled to add ESA Gaming’s unique content to our offering and provide our customers with a product that, in an easy way, offers a high-quality online casino experience to players while they are betting on their favourite sport. We look forward to a successful partnership.”