Soft2Bet & AWS: Empowering Providers Through Innovation

Soft2Bet‘s integration with AWS accelerated product delivery, enhanced user experiences, and cut operational costs, as highlighted in a new joint case study.
Soft2Bet, a premier provider of turnkey B2B solutions, has unveiled how its collaboration with Amazon Web Services (AWS) has driven significant advancements in casino platform performance. The recently released AWS case study showcases how cloud integration has enabled Soft2Bet to scale efficiently, reduce costs, and enhance user engagement through cutting-edge infrastructure.
Before migrating to AWS, Soft2Bet faced challenges such as fragmented data sources, high infrastructure expenses, and slow product rollouts. Limited real-time analytics also restricted quick decision-making. By leveraging AWS-powered solutions, including Amazon S3 for scalable storage and Amazon RDS for database management, Soft2Bet optimized costs, improved agility, and ensured seamless user experiences.
Tech excellence is deeply embedded in Soft2Bet’s DNA, making the company a true game-changer in the industry. Beyond achieving exceptional platform performance and delivering strong results for clients, Soft2Bet has developed innovative tech solutions like MEGA. This proprietary platform sits at the intersection of the casino and casual gaming industries, blending the excitement of betting with engaging gamification mechanics. MEGA’s unique approach boosts player engagement and retention, setting new industry standards while being powered by reliable casino infrastructure.
Partnering with AWS Marketplace provider Snowflake, Soft2Bet built a unified data ecosystem, eliminating scaling constraints. The transformation delivered remarkable results: a 55% reduction in computing costs, a 200% faster time to market, and a 70% decrease in partner onboarding time. These improvements have enhanced player engagement, retention, and operational efficiency.
Internally, Soft2Bet’s development teams now benefit from rapid prototyping, reducing proof-of-concept times from weeks to mere hours. This agility ensures continuous innovation and a competitive edge in the industry.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated:
“The collaboration with AWS has revolutionized our operations. We can now generate insights faster, integrate multiple data sources seamlessly, and deliver superior results for our clients. Our AWS-powered casino infrastructure enables us to accelerate time to market, cut costs, and enhance user experiences for both partners and players.”
Soft2Bet’s AWS-powered evolution sets a new standard for providers seeking scalability, efficiency, and best-in-class customer experiences. As the company continues innovating, cloud-based solutions will remain central to its future growth and technological advancements.