Soft2Bet, a leading provider of turnkey solutions for iGaming operators, is getting ready for a strong presence at the 25th Global Gaming Expo (G2E), scheduled on October 6-9...
Soft2Bet launches Romania’s first social media-inspired casino & betting platform
Soft2Bet announced the launch of Swiper, Romania’s first online casino built around the swipe-driven design of social media apps.
Swiper was built with mobile users at the center, making it easy to scroll through, pick, and play thousands of games with just a swipe. It follows a growing trend that mixes classic casino fun with the fast, engaging feel of mobile apps. Short-form video content sits at the heart of the platform, giving players a familiar, interactive experience that keeps things fresh and dynamic.
With over 75% of global users engaging with mobile applications for entertainment, Swiper’s layout mirrors the simple gestures we all use on social media, so exploring and personalizing the experience feels completely natural. It’s made for the mobile-first generation and keeps up with how digital habits are changing.
Swiper runs entirely on Soft2Bet’s in-house MEGA (Motivational Engineering Gaming Application), an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV. MEGA adds missions, challenges, and quests to the experience, keeping players entertained for longer and increasing both screen time and value.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented:
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate. Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”
The Romanian launch builds on Soft2Bet’s previous success with Don.Ro, a brand that Casino Inside magazine named the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals.
Swiper introduces key features to local players:
- One-handed swipe navigation for rapid game discovery
- Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localized promotions tied directly to Romanian events and holidays
- The design is adapted to local player preferences and cultural context
Zuckerberg further commented:
“Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Swiper operates under a Class I licence from Romania’s National Gambling Office (ONJN) and is backed by Soft2Bet’s experience across 19 licences in 11 jurisdictions.
The strong regulatory base that meets international standards strengthens Swiper’s credibility, with this approach having had powered the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet, and more.
Swiper’s official launch video is now live on YouTube.
Soft2Bet won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, a product that enhances...
