Soft2Bet twice recognized by EGR Europe Awards 2026

Soft2Bet recognized twice by EGR Europe Awards 2026

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Soft2Bet recognized twice by EGR Europe Awards 2026

Soft2Bet was named a double winner at the EGR Europe Awards 2026, taking home European Casino Platform Supplier and European Acquisition and Retention Partner.

The awards reflect the results the company delivered in 2025 and the new solutions it launches throughout the year.

The European Casino Platform Supplier award highlights Soft2Bet’s approach of building its core platform in-house, with a simple idea as foundation: one platform that can adapt to different markets and audiences. It connects the whole ecosystem, from game providers and payment systems to KYC checks and AML tools, so operators can run things smoothly and stay compliant in different markets.

The platform itself is modular, which means partners can tweak it and scale it depending on what they need. At the same time, localization helps each market feel more tailored to local players, without losing control over how everything is managed behind the scenes.

Judges also mentioned the strong growth of MEGA Engine, saying it’s been helping operators deal with real challenges while expanding and getting licenses. That played a big part in Soft2Bet winning the European Casino Platform Supplier award.

Andrew Cochrane, CCO at Soft2Bet, said:

“These awards are a testament to the relentless innovation and execution of our teams across technology, product and commercial. We have built a platform designed not only to launch brands, but to scale them sustainably in regulated markets. By combining design-led delivery with measurable performance, we continue to set a benchmark for how modern iGaming brands should be built and grown.”

The European Acquisition and Retention Partner award recognizes Soft2Bet for its work in turning player engagement into measurable results, with a strong focus on its flagship product, MEGA (Motivational Engineering Gaming Application). The solution combines familiar iGaming features with mechanics often seen in casual and mobile games, introducing missions, challenges and quests that help shape the player journey and support long-term engagement.

In their comments, the judges at EGR noted:

“MEGA by Soft2Bet sets a benchmark for acquisition and retention in Europe, combining entertainment-first engagement with measurable results.”

These latest awards top off a very strong and successful two-year run for Soft2Bet. Across 2024 and 2025, the company picked up several major industry awards and got a lot of recognition for its data-driven tech, its turnkey platform solutions, and the work it’s been doing in the B2B space.

Lilit Sarinyan
Lilit Sarinyan Content Writer

With 3 years of experience in iGaming, I focus on producing content that helps readers make sense of developments across the sector. My work includes interviews with industry professionals, regional market analysis, affiliate industry developments, and detailed reviews. With a particular interest in how iGaming is evolving and where it’s headed next, my degree in English and Communication has shaped how I approach writing, especially when it comes to making complex topics easy to follow.

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