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Soft2Bet shortlisted in 3 SBC Awards Europe 2026 categories
Soft2Bet has been shortlisted in three SBC Awards Europe 2026 categories, showing the growth of its platform as well as gamification and production improvement in European markets.
Soft2Bet was shortlisted in the “Acquisition and Retention Partner” category for its Motivational Engineering Gaming Application (MEGA) and for “Platform Provider of the Year”. Additionally, MEGA Clawee was shortlisted for “Industry Innovation of the Year”.
Previously, the company had reported a strong increase in EBITDA and sportsbook revenue growth during a 12-month period. These results highlight the strength of Soft2Bet’s performance-driven B2B model that mixes product innovation, MEGA-powered gamification, localization, and compliance for driving growth in competitive markets.
The nomination for “Platform Provider of the Year” specifically targets Soft2Bet’s main platform’s strength, which uses player account management, payments, CRM, segmentation, bonus and loyalty tools, and risk controls all at once. The platform is built on a single centralized backend, giving operators the speed and flexibility for fast launches, local market adaptation, and scaling across casinos and sportsbooks with better control.
Regarding gamification, MEGA Clawee offers a remote-controlled claw machine in the online experience and combines skill-based gameplay with instant prizes, which creates an efficient retention loop.
VP of Business Development at Soft2Bet, Harrison Barrett, commented:
“Being shortlisted in three categories at SBC Awards Europe is a strong endorsement of what we are building. Our focus is on giving operators a platform that performs, local execution that matters, and product experiences that keep players coming back. MEGA is central to that, helping turn engagement into stronger retention and long-term value.”
Being shortlisted marks an important step for Soft2Bet in a period of commercial progress, product expansion, and industry recognition. The company keeps on helping operators launch, localize, and scale through platform technology and engagement products.
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