Sportradar becomes official partner to Asian Football Confederation
Sportradar has officially been chosen as the video and data distribution partner to the Asian Football Confederation (AFC), in a new eight-year deal spanning from 2021 to 2028.
The global data and video rights agreement was negotiated by Football Marketing Asia (FMA) and sees Sportradar gather and share audio-visual content and match-related data from AFC national team tournaments and club competitions.
Sportradar CEO, Carsten Koerl, stated: “We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership. This puts us in an unrivalled position that will showcase a wider range of services we have to offer to engage more sports rights holders in the region.”
The agreement encloses colossal events including the 2023 Asian Cup, which is set to be hosted by China, and the annual AFC Champions League over two different cycles; 2021 to 2024 and 2025 to 2028.
The AFC and Sportradar’s long-running alliance actually began back in 2013, and the two parties renewed their integrity agreement in January last year, with the AFC expressing that since partnering with Sportradar, it had witnessed a 21% decrease in match-fixing incidents all over the Asian continent.
“We welcome Sportradar as our official video and data distribution partner,” said AFC General Secretary, Dato’ Windsor John. “The agreement will bring AFC football closer to an ever-growing international fanbase and consumers.”
Sportradar has taken over the contract from Stats Perform, who served as the AFC’s official data provider in the 2017/2020 cycle.