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Sportradar CEO spoke on advancing sports betting markets
Carsten Koerl, Sportradar’s chief executive, spoke about the importance of data and technology in the advancement of sports gambling markets.
In an interview with Financial Times, Koerl highlighted that the market of sports gambling has seen a major popularity, especially in the United States. According to him, there is a gaming mainstream among American bettors who strive for understanding more about a bettor, which results in the growth of fantasy sports popularity.
Koerl believes that giving prominence to real-time sports data and technological insights on sports persons will help live sportsbooks to appeal to bettors in fantasy sports and in-game wagering.
It means that the advancement of technology will boost not only the wagering markets, but also fantasy leagues.
Yet he does not think that sports wagering markets are so advanced to accomplish these goals.
Koerl anticipates that the sports wagering industry will morph into media. Due to the delivery of real-time data and statistics, sportsbooks are expected to become the major source for sports news.
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