Tipico appoints Axel Hefer as CEO

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Tipico appoints Axel Hefer as CEO

Tipico Group, a rapidly expanding German sports betting provider, announced Axel Hefer, a former Chief Operating Officer, as the new CEO. 

Hefer takes over as CEO, succeeding Joachim Baca. Baca, a seasoned executive, maintained the position for eight years, giving Tipico success and playing an important part in its growth.

While Baca will no longer be CEO, he has been appointed as Chairman of the company’s Supervisory Board.

Hefer initially joined Tipico in November 2023. As COO, he oversaw strategic growth and operational procedures. Prior to joining Tipico, Hefer gained valuable expertise by holding senior positions in German tech companies such as Home24 and Trivago.

As CEO, Hefer is anticipated to assist promote product innovation and strengthen the company’s leadership position in a very competitive field.

In a statement, the new CEO shared his excitement saying:

“In recent years, Tipico has evolved from a startup to the definitive market and technology leader in sports betting in Germany.”

The outgoing CEO and incoming Chairman of Tipico’s Supervisory Board, Baca, also commented on the announcement:

“Leading Tipico on its strong growth path, building structures and expanding the product portfolio has been a great privilege. I would like to express my gratitude to all my colleagues and the owners of Tipico for their trust and the exceptional collaboration.”

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