Winbet launches new editorial from Spotlight Sports Group
The newly-launched editorial is made up of 15 daily pieces, written by native speakers who are well-informed on the main sporting events. The editorial is offered in the Sportal365 content publishing platform, which has been entirely merged into the Winbet website.
Not long ago, Winbet also debuted in Italy, under winbet.it. This was a brand new move for the operator which led it to choose Spotlight Sports Group for the supply of a local professional solution. Through the use of the group’s extensive network, comprising more than 250 local journalists who are well educated on sports, the entry into Italy will become so much simpler for the operator.
Daniel Smith, Spotlight Sports Group Account Director, said in a statement:
“We’re delighted to see the agreement with Sportal365 has led to Winbet being able to utilise our services. We have a huge network of localised journalists who produce brilliant content in over 70 languages and our betting editorial really does take customers above and beyond what a regular sportsbook offers. We’re excited to be working with Winbet and we believe our editorial content can create a distinctive sports betting experience for their customers.”
Winbet Head of Operations, Cvetomir Krumov, also stated:
“Spotlight Sports Group has shown their capability to drive engagement through their expert editorial. Their difference and the reason we decided to work with them was the unique betting angle in all of their editorial. On top of this the fact that the content can be localised to our audience is a huge advantage and we’re excited to off an enhanced experience to our customers.’’