During SBC Summit Lisbon, 1win Partners, the affiliate program behind the 1win platform, held a private event for its partners.
The race winner took home a trophy and an exclusive prize, and every driver left with gifts and branded merch. For partners, it was a new way to connect away from the conference and an experience to remember long after the event.
Anyone who works in affiliate marketing knows the feeling of speed, adrenaline and split-second decisions. 1win Partners carries that lifestyle into both its merch and its events. In 2026, the brand launched WINNING CODE, a collection inspired by Formula 1 and racing culture, and in Lisbon that aesthetic moved from apparel onto a real racetrack.
Tatiana Chaplia, CMO of 1win B2B, says:
“Our partners live at high speed: launches, tests and decisions all happen in real time. That’s why we build our community through formats where you can physically feel that pace. Lisbon is one stop in a global series, and there are new formats and new cities ahead.”
Community building is one of 1win Partners’ main priorities for 2026, and sport has become its common language. This year, the brand has run the 1win Padel Day series in Limassol and Tbilisi, sponsored Traffic Football in Warsaw and launched the 1win World Cup affiliate tournament.
1win Partners thanks everyone who hit the track in Lisbon and looks forward to seeing everyone at the next destination!
