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1xBet achieved growth and global expansion in 2025
2025 was a year of scaling and progress for 1xBet, as the company recorded high-profile partnerships, received prestigious awards, and strengthened its presence in important markets.
New strategic advisor appointed at 1xBet
In 2025, Simon Westbury joined 1xBet as the company’s strategic advisor, where he improved dialogue with regulators and 1xBet’s global positioning. Westbury represented the brand at leading industry events, including SIGMA Euro-Med, SBC Summit Lisbon, SIGMA Central Europe, and SBC Summit Tbilisi.
Westbury was present at the FIBA EuroBasket final in Riga, organized by 1xBet’s partner FIBA, which showed the brand’s closeness with the international sports community and engagement in important sports events.
Westbury commented:
“2025 proved to be a transformative year for 1xBet and me as we sought to engage in strengthened, meaningful, and deeper dialogue with the wider iGaming industry. 2025 was the start of the journey, and I am very excited to deliver on our mutual goals and exceed expectations both internally and externally.”
1xBet’s partnerships in 2025
During 2025, partnerships were another indicator of 1xBet’s progress, as the company extended its collaboration with the Paris Saint-Germain football club for an additional three seasons. Another agreement was signed with a series of ATP Challenger Tour events and the Billie Jean King Cup, expanding 1xBet’s presence in tennis.
The company also pays special attention to local sports by collaborating with Caracas FC, Yangon United, Barcelona S.C., Xelajú MC, Yaguarete Fighting Championship, and MIBR’s VALORANT Team. These partnerships help 1xBet integrate into local sports ecosystems, as well as expand its user base.
Additionally, 1xBet’s ambassador partnerships continue to increase, as Heinrich Klaasen and Oussama Assli joined the company, while the collaboration with Dave Leduc was renewed. 1xBet has an already established portfolio of collaborations comprising FC Barcelona, Paris Saint-Germain, the Italian Serie A, CAF, FIBA, the Billie Jean King Cup, and Volleyball World.
1xBet nominations and awards
During 2025, the professional community recognized 1xBet’s efforts, leading the company to receive awards for its product quality, marketing solutions, and brand expertise.
Football club legends Luis Garcia, Gregory van der Wiel, and Claude Makélélé appeared in 1xBet’s international exhibitions as special guests, while the Prime Minister of Malta, Robert Abela, was the guest of honor at the company’s booth during SIGMA Euro-Med.
1xBet received multiple awards in the iGaming industry:
- International Gaming Awards – Mobile Sports Product of the Year
- SIGMA Eurasia Awards – Best Crypto Operator
- SIGMA Africa Awards – Best on Mobile
- SIGMA Americas Awards – Best Sportsbook Operator
- SBC Europe Awards – Best Marketing Campaign and Sponsorship of the Year
- SBC Awards – Marketing Campaign of the Year
- SIGMA Euro-Med Awards – Best Casino Operator
- SIGMA Central Europe Awards – Best User Experience
- SIGMA South Asia Awards – Best Online Sportsbook & Best Cricket Betting Product
1xBet’s expansion into global markets
Latin America
During 2025, 1xBet’s strategy revolved around important regional markets. One of them was Latin America, and a big step in the region was obtaining a license in Guatemala and starting a partnership with the CSD Xelajú MC football club. In Peru, a local license on esports and digital communication channels was approved, and 1xBet launched collaborations with popular streamers Benjaz and MR Choco. The company continued to provide its services as a licensed operator in Spain and introduced a slots section with games from leading providers.
Social responsibility was a focus area for 1xBet in Latin America, as it launched a CSR project dedicated to responsible gaming in different Latin American countries.
1xBet also optimized payment solutions in the region and improved user experience by ensuring the stable operation of the most demanded payout methods.
To further strengthen its presence in the region, for 2026, 1xBet aims to increase its partnership activities and social initiatives in Latin America.
Africa
Moving to the next regional market, Africa played an important role in 1xBet’s development strategy. A lot of effort went into ambassador programs; local influencers, and opinion leaders, such as Drama T and Sat-B in Burundi, Ferre Gola in the Democratic Republic of the Congo, Jizzle in Gambia, Tidiane Mario in Congo-Brazzaville, and Tenor in Cameroon, joined the brand. Collaborations with sports organizations were also launched, including FC Bamenda in Cameroon, the Cameroon Basketball Federation, the Burundi Football Federation, and Mathare United FC in Kenya.
1xBet supported social initiatives in the region through the 1xBalance project, which created a platform for dialogue on the principles of responsible and conscious gaming. The program reached over 10 million users and engaged more than 4,000 participants in contests and challenges. Meanwhile, the 1xCup promoted football through amateur tournaments combined with digital visibility in Nigeria and Kenya, and the 1xWoman aimed to empower women in sport with the help of education and mentorship.
Product development was another priority for 1xBet, as a new iOS app was launched with the betting line expanded in the DRC, the local Ligue A football competition added in Burundi, and the registration process optimized in Ghana.
1xBet’s affiliate program
1xBet’s affiliate program, 1xPartners, helped the brand to scale and drive the company towards more growth. The program launched in 2016 and now brings together over 500,000 participants from 150 countries. In 2025, 1xPartners had leading positions in more than 70 countries and focused on product promotion in 10 key regions. The affiliate platform went through a redesign, which improved usability and efficiency, and a new APK build was developed and launched in 2025, which increased partners’ technical capabilities and simplified working with the product in different regions.
1xBet’s plans for 2026
In 2026, 1xBet will continue to strengthen its position in different regional markets through licensing, partnerships, and engagement with local communities. The company’s long-term vision is to focus on sustainable global development, which 1xBet believes will allow the company to remain one of the leaders in the iGaming industry and reaffirm its position in the international market.
The team behind the flagship partner program 1xAffiliates will attend Conversion Conf Warsaw, taking place in Poland’s capital on April 1-2.
The event is expected to gather...
