SBC Summit runs from September 29 to October 1 in Lisbon, at the Feira Internacional de Lisboa and MEO Arena. Around 35,000 industry professionals and about 800 exhibitors are expected.
1xBet will be there with two booths: C301 in the main exhibition area and B816 in the additional zone. The B816 zone brings the 1xBet and PSG collaboration to life through the brand and through direct interaction with guests. The whole area will be decorated in the 1xBet | PSG style. Visitors can explore co-branded merchandise and join football-themed activities. Hostesses will welcome guests, and winners will take home items from the co-branded collection.
The operator gives five reasons for being there.
1. To listen
Data shows scale: transaction volumes, traffic patterns, regional growth curves. What it rarely shows is context. It won’t explain why a regulator in one market is tightening the rules while another is opening up. It also won’t tell you why player behavior shifts differently across regions that look identical on paper.
SBC Summit gathers operators, regulators, suppliers and affiliates from across the industry, which gives a brand like 1xBet a direct read on what each segment is dealing with right now. The Regulatory Gaming Meet-Ups are one place where these conversations happen. They’re a chance to hear straight from the regulators, legal experts and decision-makers shaping compliance requirements, instead of piecing it together from reports weeks later.
The emerging markets discussion will be especially relevant. In the session “The Africa Advantage: High Growth, Fast Regulation, Huge Potential” on the Global & Emerging Markets Stage, 1xBet Strategic Advisor Simon Westbury will join industry experts. They’ll discuss how changing player behavior, a mobile-first approach, regulatory developments and payment solutions are transforming the iGaming market in Africa.
For 1xBet, the discussion works both ways. The brand gets to share its experience in international markets and hear firsthand from participants at the heart of one of the fastest-changing regions in global iGaming.
2. To connect
An exhibition is as much about the audience as it is about partners. 1xBet is building on this side of its SBC Summit presence with Mamadou Sakho, a PSG Legend.
On September 30, Mamadou Sakho will appear at the brand’s booth and take part in an exclusive experience. His role goes further than a typical guest appearance. He links the brand to football, his career and his personal experiences, which makes interactions with the audience more engaging and memorable.
3. To explore
At an exhibition, trends become products attendees can see demoed. A walk around the SBC Summit floor shows:
- how AI is being applied to player engagement
- where fintech is making payments simpler
- which martech tools are actually gaining traction, rather than just getting the most press coverage
The event’s guided show tours are built for exactly this. They connect attendees with the companies, technologies and discussions most relevant to their business goals. For 1xBet, that’s a fast, concentrated way to scan the whole industry’s direction in a few days instead of months of separate calls and research.
4. To build
Partnerships are at the center of 1xBet’s growth, and a partner network can’t be built on technology and automated tools alone. It still runs on relationships: a partner manager who understands a specific market, a conversation that solves a problem faster than a support ticket, a level of trust that only comes from meeting in person.
That’s the foundation of 1xPartners, 1xBet’s affiliate program. It already works with over 500,000 partners worldwide and offers:
- lifetime commissions of up to 50%
- automatic weekly payouts
- over 250 payment methods
- dedicated account managers
Events like SBC Summit let 1xBet strengthen relationships with existing affiliates and start conversations with new ones. Digital outreach alone struggles to lay that kind of groundwork at the same pace.
The work continues beyond the exhibition floor. 1xBet is a partner of the SBC Leaders Dinner and the SBC Summit Opening Party, which offer more chances to network with industry representatives in a relaxed setting.
5. To shape
Showing up at an industry event of this size allows to not just watch where the market is going, but be in the room where those decisions get discussed. Regulatory direction, product standards and industry norms are shaped as much in these conversations as in any boardroom. For the operator, exhibiting at SBC Summit means staying inside that conversation.
The bottom line
Digital tools give a global operator speed, scale and constant reach. What they can’t replace is what happens when the industry is in one room. That means hearing the market directly, building trust that outlasts a single deal, and spotting a new partner or technology before it shows up in a quarterly report.
Industry events are the part of the ecosystem that digital tools were never designed to cover. For 1xBet and its 1xPartners program, digital-first does not mean digital-only.
