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1xBet at SBC Summit Malta: Networking, Panels and Awards
The 1xBet team is heading to St. Julian’s, Malta, to take part in SBC Summit Malta, taking place from April 28 to 30.
The SBC Summit Malta expects over 6,000 delegates from leading companies and 2,000+ operator representatives. The agenda will also feature 250+ speakers sharing insights on the trends that shape the industry.
Over three days, the InterContinental hotel will bring leading companies from across the iGaming industry together for networking, discussions, and insights on the biggest challenges across the sector. The event will also host the SBC Awards ceremony, where 1xBet has been shortlisted in two categories, Marketing Campaign and Sponsorship of the Year, highlighting the brand’s continued recognition and solid position within Europe.
1xBet will take part in the discussion programme, with Strategic Advisor Simon Westbury joining the panel “Profit vs Protection: Who Is Building the Industry We Deserve?”. With eighteen years of experience in iGaming, he will speak about ESG frameworks, AI in behavioural risk monitoring, and the balance between profitability and player protection in the context of changing Gen Z expectations.
Simon Westbury shared in a statement:
“Following a successful series of shows in LatAmerica, we are looking forward to returning to Europe and demonstrating how 1xBet is leading the way in terms of player protection and understanding a successful player protection strategy does not hinder profitability. We are committed to ensuring a safe, enjoyable and entertaining experience for our players. As always with SBC shows, we are sure the conversations will be many and the show exuding the normal SBC vibrancy.”
1xBet consultant Chris Bird will also join as a panelist for a session focusing on preparations for the upcoming football festival in North America, covering betting trend analysis, market shifts, and strategies for engaging new audiences.
The 1xBet booth (B40) will act as a business hub throughout the three days of the summit, offering visitors a bar area with coffee, signature cocktails, and soft drinks. Guests can try an interactive reaction test and join a prize draw taking place on April 29 at 16:00 to win an Apple iPad mini.
The 1xBet team will also focus on business opportunities and practical solutions, presenting its affiliate program, 1xPartners. With over 500,000 affiliates across 150+ countries, it offers real-time analytics, localized creatives, and up to 50% lifetime commissions.
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