The brand has built a six-square Bingo card for the event, with each square tied to a different way of engaging with 1xBet, from the booth itself to networking and partnership talks.
Finding the booth
The first square sends visitors on a hunt for booth C301, designed around futuristic architecture and a deep blue digital environment where lighting plays a main role rather than just decoration. The space is meant to reflect 1xBet’s focus on forward motion and current technology.
Getting involved at the booth
Beyond just visiting, guests can take part in a couple of interactive features. One is a talking mirror that engages with people directly, cracking jokes, asking questions, and offering predictions, sometimes about a future partnership, sometimes about a career move, occasionally with a prize attached. The other is a game called Fire, where players use their phone’s microphone to blow out virtual football flares on a Proto screen. Different setups, same goal: making the booth visit something people actually remember.
Meeting Mamadou Sakho
Former PSG defender Mamadou Sakho will also be at the booth, along with a scouting team looking for football talent among attendees. Selected visitors will get the chance to meet Sakho at 1xBet’s headquarters, and his appearance comes with additional sports-themed activities where guests can show off their skills and compete for branded prizes.
Prize draws
Two daily giveaways are also planned. On day one, prizes include an iPhone 18 Pro and a Herbag Messenger Bag. Day two brings a MacBook Air 13 and a Horizon Soft Duffle up for grabs. Both draws take place at 16:00, on September 29 and 30 respectively, giving booth visitors an added reason to stop by.
Industry networking
Beyond the games and prizes, the event is about conversation, as SBC Summit Lisbon is expected to draw more than 11,000 operators, 6,000 affiliates, and over 600 speakers. At the 1xBet booth, attendees can connect with industry professionals, exchange contacts, and discuss potential projects or areas of cooperation.
Exploring partnership opportunities
For those interested in working together, a conversation at the booth can serve as an entry point into 1xPartners, the brand’s affiliate network. The program currently operates in 150 countries, supports over 250 payment methods, and has a decade of experience in the industry. Partners can choose between RevShare of up to 50% or CPA of up to $150 per player, along with access to promotional materials and real-time campaign analytics.
Completing the Bingo card
The final square connects everything: finding the booth, trying the activities, meeting the team, networking with affiliates, and exploring a partnership all combine into a single experience. But finishing the card isn’t really the end goal. As 1xBet has put it, what happens after the summit, when early conversations turn into actual projects or partnerships, matters more than the card itself.
