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1xBet named Best Sports Betting Operator at SiGMA Europe
Global betting company 1xBet was named Best Sports Betting Operator 2026 at the SiGMA Europe Awards, which took place on May 27 in Valletta, Malta.
Held at the Casino Maltese, guests enjoyed a cultural evening filled with high-class networking opportunities and had the chance to support various SiGMA Foundation charitable initiatives.
1xBet’s Strategic Advisor, Simon Westbury, commented:
“To be recognised as Sportsbook Operator of the Year for the fourth time this year across four different geos shows that 1xBet’s sportsbook is clearly the leading sportsbook in the market with global reach and local specifications that ensure the products appeal to our customers wherever they are. To win in Europe is always special, and we thank Sigma for organising a wonderful ceremony and Betby for sponsoring the award.”
Winning at the SiGMA Europe Awards is another important step for 1xBet and reflects the brand’s strong position in the iGaming industry. The recognition highlights 1xBet’s focus on innovation, mobile-first experiences, and responsible gambling practices.
Both industry experts and players have praised the platform for its wide betting selection, covering all major sports and featuring more than 1,000 events. Another factor behind the brand’s success is its ability to combine a global presence with a localized approach. The platform is available in 73 languages and supports more than 250 payment methods, including many local payment solutions. Beyond its products, 1xBet also invests in sports and community initiatives across the regions where it operates.
The company continues to grow, reporting a 14.2% increase in betting activity. This growth has been supported by ongoing platform improvements, new technologies, and AI-powered personalization features that help create a more tailored user experience.
1xBet has built a broad ecosystem of products and services designed for both players and business partners. Its affiliate program, 1xPartners, has been operating for more than 10 years and brings together over 500,000 partners from 150 countries. The program provides real-time analytics, helping affiliates monitor performance and adjust campaigns quickly. Partners also gain access to localized marketing materials developed with a strong understanding of regional audiences and market trends.
1xPartners offers the tools and support needed to scale effectively, and industry professionals can join the network behind one of the industry’s leading sports betting brands to take advantage of solutions trusted by millions of players worldwide.
1xAffiliates has announced that its team will join SiGMA Asia 2026, which is scheduled to take place from June 2 to 3 at the SMX Convention Center in Manila, the Philippines....
