The wins show the work 1xBet has put into the way it engages with partners. Alongside its standard B2B activities, the brand runs projects built around original concepts, with carefully worked-out details and their own storylines. These projects raise awareness of the brand and contribute to the growth of the industry.
Best Industry Networking Event
1xBet won this category for Platform 1X, a private B2B event it hosted during the MAC conference in Yerevan. Rather than holding a standard corporate dinner, the team built the venue to look like an express train from the 1990s, combining business networking with an unusual setting.
The retro train cars were set up as private VIP lounges and meeting spaces, where leading affiliate team leads, media buyers, and investors could talk business in comfort. Entry was by personal QR code only, which kept the evening limited to a selected group of partners and industry representatives.
Platform 1X also closed a month-long B2B campaign that drew more than 14,000 participants and 647 direct partners. A Rolex Datejust 41 was raffled on the main stage, and the campaign’s prize pool came to €35,000 in total, including 12,000 USDT paid out to finalists on the night. Guests watched a show on the platform with professional hosts and a live set from the band Bi-2, with business, informal networking and entertainment all taking place in one space.
Best Industry Merch
This year, 1xPartners changed how it approaches partner merchandise, moving to themed collections with items and designs that changed depending on the event, location, and audience. Ten collections were released over the year, including:
Retro-techno and crypto luxury (MAC Yerevan): DJI Osmo 7, JBL, TANGEM X3 crypto wallets and a Rolex giveaway
Beach set (SiGMA Americas and SBC Malta): designer swimsuits, premium towels, AirPods and denim tote bags
Gen-Z streetwear (GGate Tbilisi): oversized T-shirts, caps and track jackets
Business premium (iGB Live London): leather laptop cases and other accessories
I Bet On Myself: accessories built around a standalone slogan and a recognizable concept
More than 729 premium gifts were given out in Europe, the Middle East, and Latin America. The focus was on quality and everyday use, with items ranging from HidrateSpark smart water bottles to pieces that influencers actually wear day to day.
1xBet credits the awards to the work of its team, partners, webmasters and media buyers. The brand says the AGS Awards 2026 wins have encouraged it to launch new projects, hold more ambitious events and create more opportunities for partners next season.
Partners interested in working with 1xBet can contact its affiliate program to discuss personalized terms for scaling their traffic.
