Business meetings in private lounges
1xBet’s main stand in the exhibition hall was at booth H3-3057, and the company also set up 4 private lounges for meetings: Lounge 5, 33, 34 and 35. There, the team met with industry representatives to go over the year’s results, talk about growing its work with operators and affiliates, and sign new B2B agreements.
The 1xPartners affiliate program was an important focus at the exhibition, with the team presenting partnership options for webmasters and other partners. In more than 10 years of operation, 1xPartners has grown to cover over 150 countries and added more than 250 payment methods.
Partners were also shown the program’s terms, which include RevShare of up to 50% and CPA of up to $150.
UFC zone, PROTO AI experiences and the Grand 1XREIGN final
The 1xBet booth featured sports activities and interactive digital zones. The sports area was styled after the UFC and split into 4 themed sections: the Training Zone, the Ring Zone, the Locker Room with branded merch, and the Chill Zone serving signature drinks.
In the PROTO zone, visitors could try AI-powered activities, from a boxing challenge against an AI avatar to a magic mirror that produced personal predictions. The booth also had several photo spots.
The main event of the exhibition program was the final of the Grand 1XREIGN promo, which involved 874 partners. Six finalists reached the last stage, three in the PRO category and three in the Rising category. The PRO category winner collected 684 X-Chances, while the top Rising participant collected 302 X-Chances. The final ended with an awards ceremony, where Conor McGregor congratulated the finalists in person. PRO category winners received a Rolex watch, a Fujifilm camera and a Louis Vuitton travel bag, while Rising category winners received a Breitling watch, a Prada backpack and a MacBook Pro.
A separate prize draw for an iPhone Duo was also held at the booth.
Private evening event with OneRepublic
After the exhibition program, guests attended The One & Only Event, a private evening at The St. Regis Rome, one of the city’s best-known historic hotels and noted for its architecture and interiors. The evening was set up as a private VIP club for industry leaders, C-level executives and 1xBet’s strategic partners.
Under the Renaissance After Dark concept, the event mixed Renaissance style with modern stage design, using velvet, silk and sculptural pieces in the decor. Performers recreated scenes from classical paintings as part of the evening’s program, and OneRepublic headlined the night.
Best Sportsbook win
1xBet’s Best Sportsbook win at the SiGMA World Awards 2026 recognized the team’s work on product development and service quality. For 1xBet, SiGMA World 2026 was another chance to show how it pairs its global technology reach with steady growth in its B2B business.
