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1xBet’s two-day experience in London at iGB L!VE 2026
iGB L!VE 2026, wrapped up in London after bringing together more than 15,000 industry professionals on July 1-2. As in previous years, the 1xBet booth attracted many visitors, showcasing the company’s latest partner solutions, a futuristic stand design, and a range of interactive activities.
Ahead of the exhibition, 1xBet hosted its exclusive Once Upon a Time VIP party on June 30 at the St. Pancras Renaissance London Hotel. The event brought affiliates, partners, and other iGaming professionals together for an evening inspired by classic British literature and cinematic noir.
During iGB L!VE, the 1xBet booth was one of the most active corners. It kept drawing in visitors thanks to its futuristic look and interactive experiences. Attendees met with the team to discuss partnership opportunities, explore affiliate tools, and learn more about the brand’s latest solutions, with hundreds of meetings taking place with both existing and potential partners.
One of the main attractions was Football of the Future, an interactive game inspired by Angry Birds, played on large touchscreen displays. Proven popular, the game formed queues throughout both exhibition days, and the registration actually stayed open until nearly the end of the event.
The booth also welcomed former FC Barcelona goalkeeper Vítor Baía as a special guest. He met visitors, signed autographs, joined attendees in rounds of Football of the Future, and provided live commentary during the games.
The second day concluded with a prize draw worth €13,000. Five winners received prizes including a Burberry backpack, a Fendi bag, a Rimowa suitcase, a MacBook Pro, and the grand prize: a Bvlgari pendant. The giveaway drew a large crowd, with visitors continuing to register until the final moments of the exhibition.
iGB L!VE once again highlighted the latest trends of the affiliate industry, and 1xBet used the event to showcase its partner solutions, networking initiatives, and affiliate tools. With another successful appearance behind, the brand continues to strengthen its relationships with partners and expand its presence in the global iGaming market.
Disclaimer: For licensed operators and affiliates in permitted jurisdictions only – 1xBet does not target or accept customers from the UK.
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