22Bet Partners' flagship brand, 22Bet, has won Best Sports Betting Operator of the Year at the AffPapa iGaming Awards 2026, one of the industry’s top annual events.
The...
22Bet Partners brings football-inspired concept at iGB Live
22Bet Partners will welcome iGB Live London attendees to its football-themed stand, J60, inspired by the passion and energy of the world’s most popular sport.
Booth visitors will have the chance to meet the 22Bet Partners team, discuss potential partnerships, and learn more about the brand in a lively football-inspired setting.
A booth built for the football moment
Located at J60, the 22Bet Partners booth combines football-inspired design elements with dedicated areas for networking and business meetings.
Designed in the brand’s teal, white, and red, the space features a central football goal and an artificial pitch, with bar-style seating set up for meetings and chats throughout the day. It’s a space made for both work and interaction, giving visitors a chance to meet the team, talk partnerships, and see the football-themed concept in action.
Fan corner photo zone
The stand will also feature a Fan Corner, a football-themed photo spot where visitors can take pictures and capture their visit to iGB Live London.
Designed to match the booth’s football concept, the area offers a fun backdrop for attendees stopping by Stand J60, whether they’re meeting the team, discussing partnerships, or simply exploring the exhibition floor.
The bears are back
One of the most anticipated features of the 22Bet Partners stand is expected to be the return of the brand’s popular bear mascots. The collectible figures have previously appeared at industry events in Dubai, Barcelona, and Rome, and will make their London debut with a football-inspired makeover.
This year, the bears will be dressed in the colours of real football clubs, with two different designs available to visitors. The new editions mark the start of what could become a larger football-themed collection.
Visitors interested in getting their hands on one of the limited-edition bears can find out how at Stand J60.
London exclusive: limited merch collection inspired by football culture
22Bet Partners is also using iGB Live London as the launch platform for a limited-edition merchandise collection created exclusively for the event. Inspired by football culture, the range reflects the same creative direction as the stand itself and will only be available in London.
With a one-time release, the collection is expected to draw strong interest from attendees, making a visit to Stand J60 even more worthwhile.
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