888sport prolongs the deal with NFL over UK and Ireland
In the last 2 seasons, the sports betting company and NFL worked together and according to this new deal 888sport will stay the partner until 2025. The brand will still be showcased at Wembley Stadium and Tottenham Stadium and they will keep having advantages from it.
In Great Britain, 888sport is going to be an official channel for the mobile apps and fantasy products of NFL, involving Super Bowl Challenge, Pick’em and DraftPredictor.
The brand is expected to live stream video content on media platforms, and fans will be offered some interesting rewards, for example official products and tickets for future Super Bowl games.
“I am so excited that we will keep on partnering with 888sport and find new methods to make points of contact that the fans will resonate with, and make us expand our audience.”
commented NFL’s senior director for commercial in Great Britain, M. Webb.
“We are happy to become the partner of the NFL and support them in the process of succeeding across Great Britain and Ireland. This contract will get them closer to the live sport and will help us make the experience better for our players.”
added 888sport’s V.P. and head of sport, K. Spellman.