Dedicated to the continuous optimization of its affiliate marketing software, Affilka evolves its platform driven by the real-world demands of its user base. By thoroughly analyzing industry trends, best practices, and the preferences of both iGaming affiliate managers and their partners, the company ensures its solution remains highly intuitive, functionally robust, and universally effective.
In its most recent platform update, Affilka has unveiled a new suite of features specifically engineered to empower affiliates. This release introduces expanded API functionalities, automated campaign creation, and more profound insights into player behavior.
Key Updates for Affiliates
- Cohort Analytics for Tracking Lifetime Value
Moving beyond static snapshot data, affiliates can now dynamically evaluate player retention and the long-term performance of their traffic. Previously available only as an operator tool, this comprehensive analytical capability is now fully accessible to affiliates. Features include:
- Granular Player Grouping: Users can analyze cohort retention trends organized either by player registration date or First-Time Deposit (FTD) date.
- Customizable View Settings: The platform allows affiliates to filter, sort, and display report columns in alignment with operator-configured access permissions.
- Direct Data Export: Affiliates can directly pull cohort analytics into an XLSX format, with automated API exports scheduled to launch in the near future.
API-Driven Campaign and Tracking Link Creation
The management of campaigns and tracking links at scale has now become a fully programmatic process. Affilka has integrated new API endpoints that permit affiliates to build marketing campaigns and generate tracking links via direct API connections, effectively eliminating the need for manual setup.
This advancement is particularly beneficial for large-scale affiliates and those operating proprietary custom tracking stacks. In addition to campaign creation, newly introduced read-only API endpoints enable affiliates to programmatically extract vital account metrics. This includes real-time data on payments, rewards, commission structures, and the specific brands and landing pages available within the affiliate program.
Hleb Bichan, Head of Product at Affilka, noted:
“Opening up cohort reporting and API campaigns generation directly to affiliates fundamentally changes how large-scale partners operate. They no longer need to guess the lifetime value of their traffic or waste hours manually generating links. By giving them the same data depth and access that operators rely on, we enable them to scale faster and optimize their acquisition strategies.”
The Affilka team continues to advance its ongoing product development strategy, with the next series of releases already in preparation. Industry professionals and interested parties are encouraged to follow the company’s blog and social media channels to stay informed on the latest updates. For any questions regarding the platform’s services, or to request a complimentary demonstration of the software, individuals can reach out to the company via any of the communication methods listed on the official Affilka Contacts page.
