Affilka has released its H1 2026 performance report, and the numbers point to a strong six months across the board. As one of the more established names in iGaming affiliate marketing software, the company used the period to show just how far its platform can scale.
Traffic and market reach growth
Operator demand tells part of the story on its own: Affilka’s active brand portfolio grew from 400 operators in H1 2025 to over 480 today. That growth in partners fed directly into traffic: the platform handled 2.17 billion unique visits in the first half of the year, up 48.64% year-over-year. That brings its all-time total past 11.3 billion unique visits since launching in 2018.
That volume didn’t just sit at the top of the funnel. It converted into 26.4 million new player registrations worldwide, a 15.53% increase over the same period last year, pushing Affilka’s lifetime registered player count past 160.8 million.
Financial returns for operators
The financial side backs this up. Total Affiliate Gross Gaming Revenue climbed 22.76% compared to H1 2025. Casino remained the biggest driver, up 22.07% YoY, but sportsbook led the growth charts, with Affiliate Sportsbook GGR having jumped 42.32%. This is a clear indication that Affilka’s sportsbook affiliate tools are landing well with operators chasing that side of the market.
Deposit activity moved in the same direction. First-time deposits reached 3.92 million, up 13.00% YoY, while total player deposits rose 38.65% to 81.8 million transactions, which is a strong signal for player lifetime value and retention across the network.
Strategic upgrades and what comes next
The half wasn’t only about growth metrics. Affilka’s product team also shipped a round of upgrades: more flexible reporting, more accurate postbacks, and a cleaner UI/UX overall.
Looking ahead to H2, the company is planning deeper analytics tools and integration options built with shifting regulatory requirements in mind. It’s also eyeing expansion into Latin America, Asia, and emerging European markets, with localized offerings for operators moving into those regions.
