AgeChecked teams up with Rdentify for development of problem gambling tools
Online ID verification specialist AgeChecked has joined forces with Rdentify in order to develop new tools that identify “vulnerable customers”. The duo will fuse AI and tech in order to create new services that keep track of user engagement for iGaming operators.
The two will be merging their engineering and technology-related resources to help iGaming operators enhance their identification process of players who could be at risk of problem gambling or gambling irresponsibly.
In their statement announcing the new partnership, AgeChecked and risk assessment software provider for the iGaming industry Rdentify said that their combined knowledge and experience on ID verification, customer risk assessment and CRM will help improve a customer’s drive.
The CEO of Rdentify Daniel Brookes also mentioned that this agreement between the two comes at a perfect time since the UK government has been keeping busy with a review of the 2005 Gambling Act, which in turn means that customer care is at an utmost importance right now.
Since 2017 in the UK, remote operators have been fined more than £63.5m by the UK Gambling Commission for social responsibility failings. Operators rely solely on customer support agents to recognise the signs of problem gambling during their live chat interactions. Globally, the iGaming industry is highly regulated and fast-growing, with a strong focus on player protection.
Rdentify provides a scalable natural language processing (NLP) and machine learning-based engine which flags end-user vulnerability risk during live chat interactions.
Moreover, the team will be focusing on the improvement of machine-learning algorithms and modules that offer customer service teams with quicker interventions of players who seem to be at a higher risk.
CEO and Founder of AgeChecked Alastair Graham also stated the following:
The issue of Responsible Gambling has never been more important, so we are delighted to partner with Rdentify in offering a holistic solution for operators. Combining AgeChecked’s cutting-edge age verification software with Rdentify’s live chat monitoring, our solution can ensure full compliance across every stage of the customer journey. We are committed to reducing gambling-related harm and helping operators obtain and maintain their regulatory compliance. We see innovative technological solutions such as those employed by Rdentify as being key in the fight against problem gambling.