Alea has released Alea Jackpot, a new jackpot tool that lets operators run engagement campaigns while keeping track of costs and returns.
The product was presented at ICE...
Alea Sponsors SBC Jackpot Profiability Webinar | January 8th
Alea will be sponsoring SBC’s upcoming webinar, “The Operator’s Playbook: A Guide to Jackpot Profitability,” on Thursday, 8 January 2026, at 15:00 CET.
The session will bring the top minds from across the industry together to explore how operators can design jackpots that drive meaningful revenue, not just player activity.
Charlie Horner, Media Manager at SBC News, will moderate a panel including:
- Myke Foster, FEG: offering operational expertise from one of the gaming sector’s most established groups.
- Adam Ruffett, LiveScore: sharing insights on building high-performing casino products within a competitive sports betting environment.
- Christian Melin, Blixx Gaming: highlighting product innovation strategies to engage and retain players.
- Alex Tomic, Alea: providing an aggregator’s view of how jackpots perform across different markets and player segments.
The discussion will cover practical jackpot strategy, including defining clear goals, selecting the right mechanics for each audience, and leveraging real-time data to optimize profitability.
Alex Tomic said:
“Jackpots either drive profit or they don’t. The difference comes down to design, data, and intent. This session is about giving operators a practical framework; how to test what works, measure what matters, and build what actually performs.”
Alea’s sponsorship of the SBC webinar is part of its ongoing focus on market innovation. This session gives attendees the chance to hear directly from operators dealing with these challenges and to exchange practical insights that can help the industry grow. With the development of Alea Play’s own jackpot engine, the company is focused on understanding what makes jackpot campaigns profitable.
Alea will be exhibiting at ICE Barcelona 2026, and this year’s event is a special one for the team, with the industry’s flagship event taking place in their home city.
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