Flutter Entertainment has announced the launch of its Betfair brand’s prediction market product called Betfair Predicts.The prediction platform will operate under...
Alvaro Garcia named CMO of Flutter Brazil
Flutter Brazil announced the appointment of Alvaro Garcia as its new Chief Marketing Officer, as the company strengthens its presence in the Brazilian sports betting market.
Garcia brings extensive experience leading global consumer brands. Between 2020 and 2024, he served as Vice President of Marketing and CMO at Mondolez. Before this, he worked for 16 years at multinational beverage giant Diageo, where he was Chief Marketing Officer in Brazil, Paraguay, and Uruguay.
Flutter Entertainment CEO João Studart announced the appointment on LinkedIn, praising Garcia’s extensive experience:
“Alvaro has an admirable trajectory. There are almost three decades of experience leading marketing strategies in companies such as Mondelez International, Diageo, and Grupo Boticario – always with a rare combination of consistency, creativity, and long-term vision.”
In this new position, Garcia will take the lead on Flutter Brazil’s marketing strategy that the company describes as a “pivotal new phase.”
Alvaro Garcia emphasized his commitment to both business performance and market integrity:
“My main responsibility will be to lead the marketing team in this new chapter of the company, generating not only sustainable growth for the business, but also contributing to the maturation of the betting market with responsible marketing and good practices.”
The Brazilian betting landscape is at an increased regulatory and commercial focus. By appointing Alvaro Garcia, Flutter Brazil aims to strengthen its brand positioning while supporting broader efforts to promote responsible gambling across the region.
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