ARC enters media and data contract with Ascot and ATR
Through this latest collaboration, ARC will get access to live media and event data from its latest racecourse partner, which will be distributed to licensed land-based sports betting establishments through its The Racing Partnership channel starting next month. Wagering businesses in the online vertical will follow starting in 2024.
Moreover, events taking place in the Ascot Racecourse will keep being live-streamed on Sky Sports Racing through an extended contract between the two firms.
ARC Chief Executive Officer Martin Cruddace stated:
“We are excited to have this opportunity to work with Ascot and welcome them to TRP. Our new partner’s top-notch fixtures will be a great addition to our portfolio, and we are hoping to have a productive collaboration.”
The CEO of Ascot, Alistair Warwick, remarked:
“We are excited to be partnering with ARC and to have the media and data of our events distributed through our partner’s TRP channel. This collaboration is also the perfect opportunity for us to confirm the extension of our long-term contract with Sky Sports Racing, which is quite exciting for us as well. We are hoping for a productive collaboration.”
Sky Sports Racing CEO Matt Imi commented:
“Our team is grateful for our long-term collaboration with Ascot and we are quite excited to be able to extend it further. Our relationship is quite collaboration-heavy and we’re eager to keep working with Ascot’s great professional team in the future.”
This contract will be valid over the course of the next four years, throughout which ARC will be helping Ascot expand its presence around the world.