Aspire Global's BtoBet strikes new deal with William Hill

Aspire Global’s BtoBet strikes new deal with William Hill

Added: January 4, 2021

Aspire Global’s Btobet has further expanded its reach in Latin America thanks to a new partnership with William Hill in Colombia.

BtoBet is set to provide the platform (PAM) and sportsbook to William Hill, which is currently one of the world’s leading sports betting and gaming operators. The agreement is long-term and further cements Aspire Global’s pioneering position in Latin America, more specifically in Colombia. Aspire Global’s BtoBet will be providing its platform and state-of-the-art sportsbook solution.

Ulrik Bengtsson, CEO of William Hill, commented on the deal saying: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Aspire Global took over BtoBet in September and has since established itself as the primary sportsbook provider in the country after the regulation of the Colombian market in 2016. By strengthening its presence in Colombia, Aspire Global and BtoBet have shown their true commitment to expanding their reach all over the regulated markets.

Tsachi Maimon, CEO of Aspire Global, stated: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

AffPapa, Aspire Global, Btobet, iGaming, William Hill