As a content writer at AffPapa, Alla focuses on daily coverage of iGaming news, writes in-depth articles on the most relevant topics of the sector, and presents insights from industry professionals through dedicated interviews. She combines her background in research with an engaging and informative approach to help readers stay up-to-date with everything that’s happening in global iGaming markets.
Growth in one of iGaming LatAm's biggest markets is real, but so are the barriers, and if you're thinking about whether it's worth it to enter, then the short answer is yes,...
Let us tell you a secret. In the iGaming industry, networking is not just a social activity; it's a strategic tool for enhancing your presence and potentially expanding your...
This guide breaks down how iGaming affiliate marketing works, how operators can create better partnerships, and which numbers actually matter when measuring results.
What is...
This guide covers the strategies that operators use for acquisition, conversion, retention, and compliance, plus the KPIs that show whether any of it is working.
What is...
Below, we break down the best iGaming player retention strategies in 2026, as industry data shows that just 2% of players can generate more than half of an operator's total...