Soft2Bet has announced the launch of MEGA Islands, a new gamification engine designed for improving retention in casinos and sportsbooks, which allows players to build and...
Soft2Bet appoints Andrew Cochrane as new CCO
Soft2Bet, an international sportsbook and casino operator, announced that it has appointed Andrew Cochrane as Chief Commercial Officer in an effort to expand the company’s global presence.
As CCO, Cochrane will supervise Soft2Bet’s global commercial execution and strategic partnerships. His responsibilities will include strengthening the company’s market position and identifying new international commercial opportunities.
Cochrane commented:
“This is an exciting moment to be joining Soft2Bet. The business has built a high-performance platform supported by an ambitious strategic growth roadmap, and stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development. I’m looking forward to working alongside the leadership team and playing a central role in driving the Group’s continued expansion and long-term commercial success across regulated markets worldwide.”
Before joining Soft2Bet, Cochrane served as Chief Business Officer at Gaming Innovation Group (GiG) and also had senior leadership positions at DraftKings and SBTech.
For 2026, Soft2Bet’s focus is on improving player experience and promoting higher industry standards. Cochrane’s expertise will help lead transformation initiatives and deliver safer and more personalized player experiences.
Soft2Bet has been shortlisted in three SBC Awards Europe 2026 categories, showing the growth of its platform as well as gamification and production improvement in European...
