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Bally’s and Palms partnership to boost loyalty rewards
With a newly signed agreement, Bally’s and Palms Casino will be joining forces to expand loyalty rewards.
Palms Casino Resorts, together with Bally’s Corporation, will offer Bally Rewards members exciting new opportunities to earn and exchange points in the famous off-strip casino in Las Vegas, the Palms.
The Palms, owned by the San Manuel Band of Mission Indians since 2021, for the first time in many years, was left away without a presence in Las Vegas after its famous Tropicana casino closure in April 2024. However, this new partnership is significant for Bally’s as it shows the company’s concentration in the Las Vegas market.
Through this partnership, Bally Rewards members can earn and spend loyalty points at the Palms, offering them an alternative destination in Las Vegas. Initially focussing on travel getaways, the partnership will provide members with exclusive options, such as tier matching, tournament invitations, and annual trips, with the potential for future expansion to further enhance the offerings of both Bally’s and the Palms.
FAQs
What does Bally’s do?
Bally’s Corporation is a prominent gaming and hospitality company that operates casinos, resorts, and entertainment venues across the United States. Bally’s specializes in providing a variety of gaming options, including slot machines, table games, sports betting, and online gaming platforms.
What does Palms do?
Palms Casino Resort is a well-known casino and resort located in Las Vegas, Nevada. The resort features a wide range of gaming options, including slot machines, table games, and poker rooms.
What is the recent agreement between Bally’s and Palms Casino?
Bally’s and Palms Casino have signed a new agreement to join forces and expand their loyalty rewards program. This partnership allows Bally Rewards members to earn and exchange points at Palms Casino, offering new opportunities and exclusive benefits.
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