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Bally’s becomes authorised sports betting operator for NBA
Bally’s has announced a brand new multi-year betting deal with the NBA. The infamous casino operator has already signed another major US agreement in the past few weeks.
The company has already gotten a hold of two large-scale US deals in merely a few weeks, the first being with the National Hockey League and the most recent with the NBA. The new agreement means that Bally’s is now the authorised sports betting operator for the NBA. The NBA works with some other major names including DraftKings, MGM Resorts, FanDuel and TheScore.
The corporation already owns and operates many land-based casinos all over the United States, and has been working as a betting operator for a while now. Right now, the company operates over 12 casinos in Mississippi, Rhode Island and other states. 2021 seems to be holding many new incredible opportunities for Bally’s, as it has secured two major deals already, barely into the third month of the year.
Additionally, through this new deal, Bally’s will be provided with access to the league’s details including things like marks, logos and data. It will also be able to make use of the NBA logos on its portfolios. This league is one of the most popular internationally, so it is sure to bring in new players from all over. The two parties will be working closely to make sure that all integrity is protected.
George Papanier, chief executive and president of Bally’s, has stated:
“Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services.”
Affiliates will also find some interesting and fruitful opportunities lying in these new partnerships, and it is important to stay up-to-date on the matter.
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