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Bally’s joins IBIA, boosting global betting integrity
A major US-headquartered gambling and entertainment company, Bally’s Corporation, has joined the International Betting Integrity Association (IBIA).
In addition to its Bally Bet sportsbook, Bally’s has online sports betting licenses in America including Pennsylvania and New Jersey, covering 18 states. It is also expanding and its latest launch was in the UK.
As a result, this move strengthens IBIA’s position as the leading customer account-based betting integrity monitoring body for private operators worldwide.
Robeson Reeves, CEO of Bally’s Corporation, said:
“We are thrilled to join the International Betting Integrity Association. This partnership aligns with our commitment to provide a safe and secure betting environment for our customers. As we continue to expand our footprint globally, we look forward to contributing to IBIA’s mission of upholding the integrity of sports betting worldwide.”
Khalid Ali, CEO of IBIA, said:
“I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a major US and growing international gambling company and is another great addition to our rapidly expanding international membership base. It will help us to further broaden the scope of our world leading betting integrity monitoring network and we look forward to working closely with Bally’s to safeguard its customers and sportsbook from betting-related corruption.”
IBIA is a non-profit body run by operators for operators, free from the influence of commercial interests. Its objective is to protect match-fixing in regulated sports betting markets. To achieve its goals, IBIA’s worldwide monitoring network serves as a powerful mechanism for identifying and reporting any suspicious activities in the market.
Transaction activities related to individual customer accounts can be monitored through this network; IBIA members are responsible for over 300 billion US dollars annually in terms of betting turnover which accounts for half of the total regulated sports betting sector globally including both land and online sources.
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