Bally’s partners with famous baseball team, New York Yankees
The contract is the 1st one between the two, which comes after Bally’s became the ninth gaming brand to start operating in the United States of America.
As a result of this new agreement, Bally’s becomes the official betting partner of the NYY, and it also gives the brand a permit to utilize the team’s trademarks and marketing material.
As a result of this contract many of the company’s interactive brands are also going to have their part in the partnership with the baseball team.
“We are very thrilled to cooperate with Bally’s. We are hopeful that with the collaboration the brand’s gaming presence in New York City is going to grow.”
highlighted Michael J. Tusiani, the senior vice president, Partnership of NYY.
Moreover, Bally’s is going to be all around Yankee Stadium with the brand’s logo being showcased in different parts of the stadium such as on LED advertising boards, the outfield wall, field-facing walls, and in more places.
“This agreement is an excellent opportunity to expand Bally’s Interactive brands and mark their place in the city.”
commented the Bally’s North America’s COO, A. Dhandhania.