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Best Casino Affiliate Programs in Mexico
The Mexican iGaming market is now among the hottest ones in Latin America. With rapid growth and well-managed regulations, it’s no surprise that casino affiliate programs in Mexico are becoming a big deal, drawing in both local and international affiliates into the market.
Of course, AffPapa couldn’t overlook the Mexican iGaming market, so we compiled a list of the best casino affiliate programs in Mexico. There’s more to it: before we get to our main topic, let’s look back at the history of iGaming in the region to have a better understanding of affiliate marketing in LatAm.
Table of Contents
The Evolution of Mexican iGaming market
It all started with the Federal Gaming and Raffles Law of 1947, with it initially being about land-based casinos and traditional gambling. At first, this legislation aimed to control casinos on land, but what it was actually doing was laying the groundwork for the industry as we know it today. For decades, gambling in Mexico was largely confined to physical establishments, with strict regulations regarding the operation of casinos and other gambling activities.
Things moved forward in 2004, when the Mexican government decided to make it more suitable for the digital era by allowing its rules to extend to online gambling, so that online operators had to obtain licenses and adhere to regulations. The evolution of iGaming in Mexico didn’t stop there. Just three years after that, the law was expanded once again in 2007, this time to include online sports betting, too.
All these changes have gradually turned Mexico into a big player in the international iGaming scene, only second to Brazil.
Top Casino Affiliate Programs in Mexico
Betsson Group Affiliates
Commission Model: CPA, Rev Share, Hybrid
Payment Methods: Skrill, Neteller, Bank Wire Transfer, EcoPayz
Negative Carryover: No
Rocketpot Affiliates
Commission Model: Rev Share, Hybrid, Fixed Fee
Payment Methods: CryptoCurrency
Negative Carryover: No
WOW Partners
Commission Model: CPA, Rev Share, Hybrid, Fixed Fee, Other
Payment Methods: Skrill, Neteller, Visa, MasterCard, PayPal, Bank Wire Transfer, Bitcoin
Negative Carryover: No
Valor.Partners
Commission Model: CPA, Rev Share, Other
Payment Methods: USDT Tether, Bitcoin, Astropay, Ethereum
Negative Carryover: Yes
PIN-UP.Partners
Commission Model: CPA, Rev Share, Hybrid, Fixed Fee
Payment Methods: Interkassa, VISA, MasterCard, Neteller, Skrill, USDT, Bitcoin, Wire Transfer, ZaleyCash
Negative Carryover: No
BrazPartners
Commission Model: CPA, Rev Share, Hybrid
Payment Methods: Bank Wire Transfer, CryptoCurrency
Negative Carryover: No
Roobet Affiliates
Commission Model: CPA, Rev Share, Hybrid, Fixed Fee, Other
Payment Methods: Skrill, Neteller, Visa, AstroPay Card, Bank Wire Transfer, Bitcoin, Ethereum Classic, Boleto, Brazil credit card, Credit Cards, Interac, Todito Cash, Western Union
Negative Carryover: No
1. Betsson Group Affiliates
Betsson Group has over 50 years of gambling experience. Overseeing the affiliate marketing for 15 extremely successful casino brands, including Betsson, Inkabet, Betsafe, NordicBet, Casinoeuro, Jalla Casino, Rizk, and Guts, their multi-region and multi-brand offering allows affiliate partners the freedom to promote whatever works best for them.
Betsson Group Affiliates offer a wide range of advertising options and detailed visitor information, and our sites and tools are available in over 20 languages, enabling our affiliates to segment/target markets and enhance conversions.They keep their affiliates up to date on industry trends, payment methods, legal difficulties, new promotions, and so on, not to mention their unparalleled security and honesty while dealing with both players and affiliates.
2. Rocketpot Affiliates
Rocketpot Affiliates is the affiliate program of Rocketpot online casino. They pride themselves with having one of the best commission programs there is. Affiliates start off with 25% and from there get higher, depending on performance, reaching up to 45%, which is considered a fair amount according to industry standards.
Committed to having a fair, transparent and honest affiliate program, they focus on having no hidden fees, as well as transfering the commission by affiliates’ payment method of choice within the first week of each month. Keep in mind that if the amount is lower than €100 it will be transferred to the following month’s payout.
3. WOW Partners
WOW Partners’ brand, SGCasino, has a Curacao license and operates in other jurisdictions throughout the world, providing players with a portfolio of top-tier experiences. BTCPlay, the company’s second crypto-focused brand, will expand its portfolio with a unique social online gambling offering that will be available globally very soon.
Wow Partners offers its affiliates a variety of commission models, including RevShare, CPA, Hybrid, and a fixed fee option. The company’s revenue share rates begin at 35% for less than 5,000 euros of generated revenue and rise to 50% for more than 30,000 euros. With flexible commissions, detailed reporting, over 100 providers, high converting brands and 40+ localizations, WOW Partners is undoubtedly among the best in the Mexican market.
4. Valor.Partners
ValorBet.Partners is an affiliate program of the ValorBet casino. By joining them, affiliates will be able to run and convert traffic to the ValorBet brand while getting payments established by the affiliate program based on either a CPA model that starts from $30, or a Revenue Share of up to 100%! Quite impressive, considering the industry norm is usually up to 50%.
They accept practically all sorts of traffic, except for those that conflict with the law. ValorBet.Partners only accept sources that follow the Revenue Share model, such as capper traffic, motivated traffic, earning schemes, and others.
5. PIN-UP.Partners
Pin-Up Partners is the affiliate program for Pin-Up Casino and Sportsbook. The affiliate program is spreading into new regions; the products are already available in English, German, and Turkish, and this is only the beginning. Their products feature a distinctive design that sets us apart from competitors and gives you a high CR.The products are linked together by their platform, so whether you get a lead from a casino or a sportsbook, all conversions count.
Their system offers various CPA and Hybrid rates based on the player’s GEO, a complete list of which can be obtained from a personal manager, and their products are completely localized in English, German, Turkish, Brazilian Portuguese, Russian, and Ukrainian languages.
6. BrazPartners
BrazPartners is the affiliate program of Brazino777, a Latin-American casino that was set up according to the highest standards of the betting and gambling industries. This casino was created with the Latin American population in mind, particularly gamers based in Brazil.
What distinguishes BrazPartnersis its commission structure, which ensures a mutually beneficial relationship between the operator/affiliate program and the affiliate. The affiliate program provides lifetime revenue share opportunities of up to 50%. CPA deals, hybrid deals, and sub-affiliate deals are all available, but must be discussed with an affiliate manager upfront. BrazPartners also offers a variety of marketing materials designed specifically to attract players, such as email marketing, SEO publicity, social media, promotional videos, teasers, and banners.
7. Roobet Affiliates
Roobet, the casino brand of Roobet Affiliates, is among the fastest-growing and fully licensed cryptocurrency casinos. Founded in 2019 by longtime gamers, they are pioneers of online entertainment, with an aim to advance practical applications of crypto and blockchain technology, while also helping the creator community. With the finest partnerships and sponsorships with Snoop Dogg, Canelo Alvarez, Brandon Moreno, Charles Oliveira, and others, theu aim to redefine how entertainment and iGaming come together.
Roobet provides its players with a diverse range of options, including over 3000 slots, a large selection of Casino and Live Dealer games, and renowned exclusives. With offers Revenue Share, CPA, CPL, CPM, fixed fees, as well as custom agreements and Master Affiliate commissions, their affiliate program values efforts in assisting their online casino in reaching the right audiences, so they are committed to providing all of the tools for success, including cutting-edge software, community engagement, and ongoing investment in long-term brand awareness strategies.
Why is Mexico an Attractive Market for iGaming Affiliate Marketing in LatAm?
Forecasts for Mexico’s iGaming market are incredibly promising but the question is, what exactly makes Mexico such a hotspot for iGaming affiliates? Here are some of the biggest affecting factors:
Mexican iGaming market’s favorable regulatory changes
One of the major draws are the recent changes in laws for online gambling in Mexico. For iGaming operators, this means a clear and legal framework for them to function in. This regulatory clarity encourages both local and international operators to enter the Mexican market, with massive expansion options for affiliates.
Mexicans’ cultural familiarity with gambling
With gambling being deeply rooted in Mexican culture, it is nothing new for Mexicans, including both traditional lotteries and new online casinos. This makes the affiliates’ job to promote products of online casinos to the Mexican audience easier.
Disposable income of the middle class
The expanding middle class in Mexico have more disposable income they can spare for entertainment, so iGaming affiliates can easily use this factor for reaching consumers who are more likely to spend money on online casinos and betting on sports.
Localization opportunities
For affiliates to establish in the Mexican iGaming market and make marketing actions more efficient, it helps to understand regional preferences and promote casino websites in Spanish, maybe even with bonuses for local holidays. So, affiliates can modify their content for the Mexican market to have the upper hand.
iGaming in Mexico: Tips for Affiliates
Before we wrap up, here’s our expert opinions for affiliates entering the Mexican market:
- Always make sure you’re informed on Mexico’s gambling laws so you can operate smoothly.
- Choose to advertise platforms with popular payment methods preferred by Mexicans.
- Focus on operators that offer games and betting options that match the preferences of Mexican players.
Become an AffPapa-Registered Affiliate
Our final advice is, if you haven’t already, join the AffPapa iGaming directory and use it as your gateway to the best casino affiliate programs in Mexico. With a strong network of over 300 operators, AffPapa’s objective is to help affiliates and operators not just connect, but also elevate their brand presence further, making the process of finding the right partners easier for both sides.
AffPapa-registered affiliates can filter operators out based on their region, products, commission plan, and other requirements and be in direct contact with the operator they choose. Another thing you should know is the service is completely FREE for affiliates!
When it comes to iGaming affiliate marketing in LatAm, the Mexican iGaming market is at its best with the industry growing and a clear legal framework. One thing is for sure: this is a good time to get involved. We hope this article equips you with all you need to know to enter the Mexican market with casino affiliate programs that fit you best.
FAQ
What should affiliates consider when choosing an iGaming affiliate program?
When choosing the best affiliate program, consider its reputation, commission structure, marketing support and the options for games and betting. It’s also crucial to make sure that the affiliate program complies with relevant regulations.
How can affiliates maximize their earnings in the iGaming industry?
The best ways for affiliates to maximize earnings are to target niche markets, optimize affiliate marketing strategies and use data analytics to understand player preferences and behavior.
What are some common challenges for iGaming affiliates?
Most iGaming affiliates are regularly faced with high competition, staying on the right side of the law, and being in sync with industry trends. So, affiliates have to develop new strategies all the time and stay informed about what is happening in the marketplace to stay on top.
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