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Bet365 as UEFA’s first sponsor
With a newly signed partnership, Bet365 becomes the first official sponsor of the Uefa Champions League for the period of 2024-25 to 2026-27.
A British gambling company founded in 2000 and headquartered in Stoke-on-Trent, Bet365 offers various products, including online casino, online poker, sports betting, and online bingo.
Through its new partnership with UEFA, Bet365 will work on a range of activations together with UEFA. Its logo will feature on the LED advertising boards and across all media and digital channels.
This new partnership will also promote different giveaways offering chances for fans to win free match tickets.
Global chief marketing officer at Bet365, Alex Sefton said:
“As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.Bet365 has a long and successful football heritage. This prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”
UEFA’s director of marketing, Guy-Laurent Epstein said:
“As one of the leading online sports betting brands, with over 100 million customers, Bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”
With this partnership, Bet365 will expand its footprint in the world.
FAQs
What is Bet365?
Bet365 is a British gambling company offering a wide range of products.
What is UEFA?
UEFA is the abbreviation of the Union of European Football Associations, which is one of six continental bodies of governance in association football.
For how long will Bet365 sponsor UEFA?
Bet365 is the first official sponsor of UEFA and will be sponsoring it for the seasons of 2024-25 to 2026-27.
Where does Bet365 currently operate?
Currently, Bet365 operates in 11 US states, following its recent partnership in Pennsylvania in July.
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