Bet365 expands partnership with Genius
British-based live gambling company Bet365 announces amplification of live broadcasting and data collaboration with Genius Sports Limited, product and services provider to the sports media and sports gambling industries.
Based on the contract, the gambling company gains accessibility to extra video content which involves live streams from world top soccer matches. Besides, Bet365’s clients outside the United States will get accessibility to NFL of American football.
The chairman of Genius Sports, Mark Locke, mentioned:
“This contract is especially beneficial for our online broadcasting service. Due to our expanded collaboration, our strategy in powering online gambling experiences with official data and video content of high-quality strengthens.”
Together with the match broadcast, Genius is obliged to provide its portfolio covering the formal data from various matches each year. Apart from that, the company is to provide data-driven commercial campaigns which will assist to gain more engagement.