Bet99 to enter the Ontario market
According to Kings Entertainment and Sports Venture Holdings’ announcement, Bet99 is going to go live in the Ontario market.
Earlier in spring, Ontario launched its regulated market and since then many operators applied to operate there. Among all of these new launches Bet99 is the most recent one.
As a result of SVH being approved by AGCO, Bet99 is entering the Canadian market and it is going to be known there as Bet99.ca.
“Having a license and being approved by AGCO is a significant moment for both SVH and Bet99. As new sports season are starting and the betting industry is growing Ontario becomes a promising market, and it is the perfect timing for us to enter the market.”
commented SVH’s chief executive officer Jared Beber.
It is important to note that earlier this year SVH and Kings signed a merger agreement with one another. Correspondingly, Beber is the chief executive of the new merged company, ex CEO of Bragg Gaming is now the executive chairperson and Kings’ leader Steve Budin will keep managing LottoKings.
“Both Kings and SVH are leading companies and their merger will be significant for the Canadian market.”