Betano has been announced as the official Tournament Supporter of the FIFA World Cup 2026 for Europe’s and South America’s markets.The deal was made between Betano’s...
Betano and Tottenham Hotspur launch new sponsorship deal
Kaizen Gaming-owned Betano has announced that it has signed a 3-year sponsorship deal with Tottenham Hotspur and is set to become the club’s Official Betting Partner.
Initially, Betano will serve as the Official Partner of the club’s Men’s First Team, after which it will sponsor the team in Europe and Latin America, with the agreement expected to last until the end of the 2028-29 season. According to the conditions of the deal, the operator will receive visibility on social media and on the club’s training kit, and its branding will appear on pitch-side LEDs and screens at the Tottenham Hotspur Stadium.
Tottenham Hotspur’s Chief Revenue Officer, Ryan Norys, commented:
“We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement. From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”
With the new sponsorship, Betano will replace BetMGM as the club’s partner on training shirts. Additionally, the operator currently holds a partnership with FIFA as a sponsor of the World Cup for South America and Europe.
Kaizen Gaming Chief Commercial Officer, Julio Iglesias, added:
“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership, and ambitious outlook make the Club an ideal partner for the next stage of our growth.”
The deal aligns with Betano’s broader international expansion strategy.
With a newly signed agreement, Betano becomes the new official sponsor of Uefa Europa League and Uefa Conference League.Kaizen Gaming-owned Betano is an online betting...
