With a newly signed agreement, Betano becomes the new official sponsor of Uefa Europa League and Uefa Conference League.Kaizen Gaming-owned Betano is an online betting...
Betano becomes FIFA World Cup 2026’s official partner
Betano has been announced as the official Tournament Supporter of the FIFA World Cup 2026 for Europe’s and South America’s markets.
The deal was made between Betano’s parent company, Kaizen Gaming, and FIFA, with this year’s event set to take place from June 11 to July 19, 2026, co-hosted by Canada, Mexico, and the United States, featuring a record number of 48 national teams.
The partnership is already the third one between the operator and FIFA, as Betano first became the tournament’s Official Regional Supporter in 2022 and was also named as an Official Partner of the FIFA World Cup 2025.
FIFA’s Chief Business Officer, Romy Gai, commented:
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026. Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond.”
George Daskalakis, co-founder and CEO of Kaizen Gaming, added:
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution. The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative, and secure experience for fans throughout the tournament.”
Betano is planning to launch different physical and online fan engagement activities in Europe and South America during the event period and will offer players responsible gambling tools like financial limits, customer support, and time management controls.
Inspired has partnered with Betano to launch Re-Play eSports.This is to combine fixed odds esports with virtual sports offers to provide esports events all day long.
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