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Betfair extends content deal with Spotlight Sports Group
Spotlight Sports Group has just announced the extension of its live video content deal that was signed with Betfair and mainly revolves around the Racing Post Live show.
The Racing Post Live show will be broadcasting live reactions from experts in the racing world every single Saturday afternoon all throughout the year, and will also be displaying exchange prices and tipping through the day’s racing. The show’s main goal is to attract the engagement of bettors, and this partnership will incorporate an upgrade in HD motion graphics in order to fuse more comments and live data.
In celebration of this extension, Spotlight Sports Group Chief Marketing Officer Gethin Evans stated:
We are delighted that the marketing team at Betfair has decided to extend and deepen the Racing Post Live partnership. Despite the disruption to the racing calendar last year we continued to grow the audience and engagement. While people can’t get to have a day at the races, a lot of our viewer feedback has been about the great atmosphere in the studio. Our in-house production team are busy working on our HD motion graphics, to include the addition of integrated data feeds which are going to further enhance the viewing experience.
These broadcasts are set to be displayed on the Racing Post Facebook page and YouTube channel. It will also be edited as it airs in order to ‘distribute the best reactive content across the Racing Post, MyRacing and Betfair social channels’.
Betfair Head of Brand Marketing for UK and Ireland Harry Phillips also noted:
We are delighted to extend our video partnership with Spotlight Sports Group throughout 2021. Racing Post Live has proved a big hit with our audience and we are excited to see how the team is able to expand on the success of this year. The show is a great way to showcase the functionality of the Betfair Exchange and how different races present different opportunities to back, lay or trade one of the several Exchange markets on offer. It makes for great viewing and we are looking forward to this being on people’s screens every Saturday from now on.
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